Senior Advisor, Marketing

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What Well Bring:

What Youll Bring:

• 1015 years of progressive experience in B2B marketing preferably in technology financial services telecommunications data services SaaS or related industries.
• Proven expertise in Account-Based Marketing Lead the design execution and optimization targeting priority accounts using insights to personalize engagement and influence pipeline growth. This includes strategy development and orchestration tools.
• Proven ability to develop and lead enterpriselevel marketing strategies with measurable business impact.
• Use data and research to build account insights segmentation strategies buyer journey mapping and personalization frameworks.
• Strong track record of owning integrated campaigns that deliver measurable business outcomes; Develop and manage integrated marketing campaigns across digital email social events content syndication and paid channels to drive awareness demand and customer engagement.
• Influence senior Sales leadership and cross-functional teams to align marketing activities with revenue goals sales motions and customer needs.
• Advanced skills in marketing analytics with the ability to interpret data derive insights and influence decisionmaking.
• Proficiency with marketing technology platforms (ex: Marketo HubSpot Salesforce ABM platforms analytics tools).
• Exceptional communication stakeholder management and project leadership skills.
• Ability to work in a fastpaced matrixed environment and manage multiple priorities effectively.

Impact Youll Make:

The Senior Advisor Marketing is accountable for developing and owning integrated marketing strategy and major programs that accelerate business growth. This role requires deep expertise in AccountBased Marketing (ABM) customer lifecycle management and performancedriven campaign orchestration and overseeing marketing performance and ensure optimization of marketing investment across channels. They will lead programs to engage with priority audiences influence the buyer journey and deliver measurable business outcomes.

You will influence key business decisions by partnering closely with sales product and global marketing teams to build marketing plans that support revenue goals elevate brand presence and enhance customer value throughout the lifecycle.

Campaign & Program Management

• Partnering with key senior leaders across Product and Sales design fullfunnel integrated marketing campaigns including planning messaging segmentation channel strategy execution and performance measurement.
• Influence senior leaders across product and sales stakeholders on GTM approach; translating business objectives into marketing plans that drive awareness consideration and conversion.
• Build marketing strategy across omni-channels: digital content events and partner channels to optimize for impact and revenue.

ABM / Digital Marketing / Marketing Measurement and Performance

• Own and lead end to end implementation of Account Based Marketing program at TransUnion Canada and spearhead for International Marketing; including account selection journey orchestration personalization measurement and Sales alignment
• Analyze create and manage campaign performance to influence key business decisions across GTM teams to optimize for revenue pulling forth insights defining strategy and driving impact in partnership with sales by leveraging various platforms and tools.
• Own and create KPI frameworks in ABM that communicate funnel metrics attribution insights and optimization recommendations to executive leadership team in Canada.
• Advanced knowledge digital marketing with experience working in GA4
• Utilize data to continually refine audience targeting channel mix and content strategy to improve efficiency and effectiveness.

CrossFunctional Leadership

• Influence and partner with sales product and executive leadership to drive long-term business growth.
• Represent the Canadian Marketing function in crossfunctional planning forums and global marketing alignment discussions.
• Facilitate alignment across leadership teams by presenting insights strategic recommendations and performance trends.
• Provide strategic input into gotomarket plans product launches and pipeline acceleration initiatives.
• Mentor junior team members and contribute to building bestinclass marketing processes and standards.

The expected pay range for this position is $110000 - $160000 annually. The payinformation provided for this position reflects a reasonable estimate of the range of expectedcompensation for this job. At TransUnion actual compensation is based on careful consideration ofmany factors such as (but not limited to) an individuals education training work experience job related skill set location and industry knowledge as well as the scope and responsibilities of the
position and market addition variable compensation is based on applicable companyguidance and plan documents as well as performance.

This job posting is for an existing vacancy. The opening is the result of a newly created position.

Accommodation is available including for applicants with disabilities in accordance with applicable laws.

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