Performance Marketing Lead
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Job Location:
Cambridge, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Posting Description
PERFORMANCE MARKETING LEAD Open Learning to lead paid acquisition and performance execution across channels. This role will operate with a high degree of independence and accountability while working in close collaboration with the Marketing team and cross-functional partners; plan execute optimize and scale paid marketing initiatives across search social display video and emerging channels; lead channel-level paid media strategy and execution across core channels including Google Ads Meta LinkedIn YouTube display and emerging platforms in support of MIT Open Learnings growth objectives; translate growth objectives and portfolio priorities into clear media plans and testing roadmaps; build launch and optimize full-funnel campaigns across awareness consideration and demand capture in coordination with on-campus partners; manage daily optimization across platforms including bids budgets audiences creatives placements and testing strategies; and develop and improve scalable processes to manage large budgets efficiently and reduce manual effort.
Job Requirements
REQUIRED: Bachelors degree in marketing analytics or a related field; and a minimum of seven years of experience managing paid digital marketing programs with direct accountability for performance outcomes.
The Performance Marketing Lead is required to work in person on campus in Cambridge Massachusetts two three days per week. The in-person requirement is determined by the Vice Provost Open Learning and is subject to change based on the needs of Open Learning and MIT.
2/10/2026
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
The MIT Media Lab is an interdisciplinary research lab that encourages the unconventional mixing and matching of seemingly disparate research areas.
