OOH Communication Manager

About WPP Media

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At WPP Media we believe in the power of our culture and our to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspiretransformationalCreativity.

• Create anOpenenvironmentbyBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilizethe Enterprise.

Role Summary& Impact

As a OOH/DOOH Communication Manager you will play a critical role in defining developing and executing advanced Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising strategies for our key international clients. This position requires a strategic visionary with expertise in the global OOH/DOOH landscape including a strong understanding of the Italian market. You will be responsible for driving innovative media solutions managing substantial budgets and ensuring OOH/DOOH campaigns deliver exceptional strategic value and measurable ROI thereby reinforcing WPP Medias market leadership.

Key Responsibilities:

• Lead the development and champion high-level OOH/DOOH communication strategies that seamlessly align with overarching client business objectives market dynamics and emerging technological opportunities.
• Drive innovation in OOH/DOOH campaign methodologies integrating programmatic approaches advanced targeting and dynamic content optimization across diverse international markets.
• Oversee the end-to-end strategic planning buying and optimization of complex multi-market OOH/DOOH campaigns ensuring best-in-class execution and results.
• Establish performance measurement frameworks for OOH/DOOH campaigns leveraging advanced analytics to extract strategic insights and predict market trends.
• Command the preparation and presentation of high-impact strategic reviews for senior internal stakeholders and key international clients influencing future media investment decisions and long-term strategy.
• Cultivate and manage high-level strategic relationships with key international clients acting as a primary OOH/DOOH advisor and ensuring proactive delivery of innovative impactful solutions.
• Lead strategic negotiations with premium international OOH/DOOH vendors and technology partners to secure advantageous terms and pioneering opportunities.
• Act as a leader within WPP Media and the industry proactively identifying competitive advantages and shaping future OOH/DOOH practices.
• Provide expert guidance mentorship and professional development to a team of OOH/DOOH planners and specialists fostering a culture of innovation excellence and continuous learning.
• Oversee team workload quality assurance and operational efficiency ensuring consistent delivery of high-caliber work products across all campaigns.
• Manage substantial OOH/DOOH media budgets ensuring strategic allocation diligent financial oversight and maximized return on investment for clients

Requirements:

• Bachelors degree in Marketing Advertising Communications Business or a related field. Masters degree is highly preferred.
• Minimum of 5 years of progressive experience in OOH/DOOH media planning and buying preferably within a media agency or equivalent.
• Demonstrable expert-level understanding of international OOH/DOOH media markets including deep familiarity with Italian market dynamics and global trends.
• Exceptional strategic thinking analytical and data interpretation skills with proven experience in driving data-driven media strategies and delivering measurable business outcomes.
• Advanced proficiency in specialized OOH/DOOH planning software programmatic DOOH platforms ad servers and analytics tools
• Superior communication negotiation and presentation skills with the proven ability to articulate complex strategies to diverse senior audiences and effectively influence decision-making.
• Strong leadership capabilities with a track record of successfully mentoring developing and leading high-performing teams in a fast-paced environment.
• Possesses a deeply client-centric approach taking full ownership of strategic results and consistently delivering innovative impactful solutions.
• Fluency in both English and Italian is essential for managing international campaigns involving the Italian market.
• Proven experience with global OOH/DOOH campaign coordination and multi-market media strategies.
• A strong network within the OOH/DOOH industry across multiple regions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are toresponsiblemedia investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions withoutdiscriminationor regard tocharacteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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