Content Strategist 3 Month Contract

At Horizontal Digital we hold ourselves to one key belief: Youre only as good as your

worst customer experience. This mantra is what drives our digital consultancy to think

beyond the easy answers and instead create websites apps portals and other

experiences that solve customer needs for Fortune 500 companies in intuitive and

empathetic ways. And we make this lofty standard a reality by fusing strategy data

design and technology together to arrive at solutions that set the bar higher for

everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1000x stronger. This means working

across departments and engaging both our clients and our communities to deliver the

greatest good.

Show hustle

Were not ones to sit on our hands and wait. Instead we anticipate opportunities

collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies we welcome the unexpected and

constantly anticipate whats next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives

and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger

more inspiring ideas.

But enough about us. Lets talk about you.

At Horizontal content isnt just copy its structure strategy and story. Content can

deliver our clients and competitive advantage and we partner with clients on that

journey.

As a Content Strategist youll play a key role in helping global brands organise their

content supply chain in smarter and more scalable ways. Youll work at the

intersection of creativity and systems-thinking designing the frameworks that allow

content to be reused localised personalised and delivered across multiple channels

with ease. Whether its shaping a taxonomy crafting AI content workflows or setting

the foundation for a multilingual content experience youll be helping businesses grow

by turning complexity into clarity.

Ultimately youll help clients understand what good content operations look like and

guide them through the messy middle of evolving from the unruly maze of decentralised

content to something governed.

What Were Looking For

Were looking for someone who sees content as more than words on a page someone

who understands how content moves scales and delivers value. Youre curious

systems minded and excited by the idea of building content ecosystems that are just

as elegant behind the scenes as they are on the surface.

You dont need to have all the answers but you should have the frameworks and

mindset to help us ask the right questions. Were especially interested in those whove

worked in or helped lead the shift to composable and headless architectures and

who understand the organisational transformation this requires.

As a Content Strategist at Horizontal youll be both a practitioner and a consultant.

Your work will span from high-level strategic planning to hands-on execution working

with our clients to:

Understand how content supports business goals and user needs

Lead workshops and discovery sessions to define content approaches

Assess and define content operations and governance models

Create IA taxonomies metadata structures and content templates

Collaborate with UX and tech to ensure content is feasible localisable and

scalable

Bring clarity to complex publishing ecosystems

In time there is the opportunity to lead on scaling the content strategy function within

Horizontal.

Key Responsibilities

Content Strategy

Shape and lead enterprise-wide content strategies that support business goals

and user needs

Build governance frameworks to ensure quality consistency and accountability

Define KPIs to measure performance and drive continuous improvement

Champion innovation in how content is created managed and delivered

Lead workshops and discovery sessions with clients to help identify and define

content needs priorities and roles

Embed SEO thinking into content strategy - aligning structure metadata and

messaging with search intent and discoverability goals

Help clients navigate the shift to composable and headless content architecture

Content Management

Design workflows that make content easier to create approve and publish

Set up rights and permission structures that support secure collaboration

Develop strategies for publishing content across global platforms and channels

Establish content lifecycle practicesfrom creation to archival

Map current vs future-state content operations and help shape practical

roadmaps for change

Content Architecture

Create scalable taxonomy structures aligned with business and customer needs

Build metadata frameworks that power discovery and personalisation

Define best practices for how content is stored organised and managed

Support localisation through smart multi-language architecture

Work closely with UX to ensure IA reflects real-world user journeys not internal

silos

Use semantic modelling approaches to support more intelligent content

orchestration and connected experiences

Content and Data Modelling

Build structured reusable content models that support omnichannel delivery

Leverage modular components to reduce duplication and speed up publishing

Design schemas that enable dynamic personalised experiences

Make authoring easier while optimising delivery performance

Help shape our internal approach to structured content - including how we use

Sitecore Salesforce and connected platforms

Contribute to developing internal documentation and reusable content models

that help our teams work more efficiently across projects

AI-Generated Content

Help our clients understand the practical realities opportunities and limitations

of gen AI in content work

Design thoughtful human-aware strategies for using AI in content creation

Create hybrid workflows that blend human creativity with machine efficiency

Define quality consistency and ethical guardrails for AI content

Build systems that allow AI to work within your content structures

Collaboration & Enablement

Train content authors and stakeholders on strategy tools and best practices

Create documentation and guides that make content governance simple

Work together with developers UX teams and marketers to bring experiences to

life

Stay ahead of industry trends and share new thinking across the team

Why This Role Matters

Content is the glue that holds great digital experiences this role youll be

the person who makes sure content is not only beautiful and useful but structured

scalable and ready for whatever comes next. Whether its a global campaign a product

launch or an AI-enabled journey youll be the strategic mind behind the content that

drives it all.

Qualifications & Experience

Must-Haves:

5 years of experience in content strategy information architecture or digital

content operations

Strong knowledge of content modelling taxonomy and metadata frameworks

Experience designing and implementing content workflows and governance

models

Familiarity with multilingual content strategies localisation and translation

workflows

Solid understanding of personalisation and content segmentation strategies

Experience working with DAM systems and managing digital assets at scale

Exposure to or curiosity about AI-generated content and automation in content

production

Comfort collaborating with UX dev design and marketing teams in Agile

environments

Excellent communication and stakeholder engagement skills

Nice-to-Haves:

Understanding of SEO structured data and content performance analytics

Exposure to CDPs and data-driven content delivery

Proven experience with enterprise CMS platforms preferably Sitecore (XP XM

Cloud) and/or Content Hub Salesforce

Experience designing content for omnichannel environments (web app email

etc.)

Familiarity with the role of semantics and linked data in content systems

Experience working across diverse industries such as hospitality government

logistics or financial services

A degree in Communications Information Design or a related field or equivalent

practical experience