B2C Marketing Communications Manager

Step into a key regional leadership role where you shape how we connect with consumers and bring our brand to life across markets. If you are passionate about integrated campaigns consumer insights and building high-performing marketing communication teams this is your opportunity to drive impact and grow with us.

Meet your future team

You will lead a regional B2C Marketing Communications team consisting of Senior and Junior End-User Marketing Communication Managers and a Dealer Marketing Communication Manager. The team works closely with regional marketing sales digital product and global brand teams as well as external creative and production agencies. Collaboration is international cross-functional and insight-driven with a strong focus on consumer-centric communication and measurable business impact. Your role connects strategy with execution and ensures consistent high-quality communication across markets and channels.

What we offer

In this role you will own and drive the regional B2C marketing communications agenda and lead integrated consumer-focused campaigns across channels. You will combine strategic direction hands-on campaign leadership stakeholder collaboration and team development.

More specifically your tasks will be to:

• Own the regional B2C communication and promotion agenda aligned with brand positioning and commercial objectives

• Develop and execute regional B2C marketing communication strategies and updates

• Increase brand awareness preference category awareness and consumer consideration

• Lead planning and delivery of integrated 360 campaigns across owned paid and earned channels

• Oversee campaign briefing creative development content production and go-to-market execution

• Adapt global brand and campaign frameworks for regional and local relevance

• Monitor and optimize campaign performance based on insights data and consumer feedback including ROMI assumptions and post-campaign impact measurement

• Manage consumer-focused brand partnerships

• Own and maintain the content calendar and deliver consumer journey content (articles ebooks website content visuals)

• Secure and activate user stories and use cases through local teams and production partners

• Ensure consistent brand messaging and tone of voice across all consumer touchpoints

• Support and contribute to consumer research and insight generation to improve relevance and decision-making

• Act as a key partner to regional marketing sales digital product and CIC teams

• Collaborate with global brand and communications functions and external agencies

• Lead coach and develop the marketing communications team and set clear priorities and ways of working

• Manage cross-country and cross-functional projects including targets milestones resources budgets reporting and closing

• Ensure compliance with brand legal GDPR and internal governance requirements

• Drive continuous improvement of marketing communication processes and capabilities

What you will bring

You bring a creative and commercial mindset combined with a structured ownership-driven approach to delivery. You enjoy working with diverse stakeholders in an international environment and can translate insights into strong communication concepts and campaigns. You are a confident communicator and an experienced marketing communications professional with strong project leadership skills.

Moreover we expect that you:

• Hold a BSc degree in Marketing Communications or a related field

• Have solid experience in marketing communications within a multinational company

• Demonstrate proven success in campaign and project management and delivery

• Combine creativity with data-driven and insight-based decision-making

• Are strong in concept creation agency collaboration and process management

• Have experience with B2C advertising campaigns and integrated marketing

• Communicate clearly and effectively in writing and verbally

• Work confidently across functions countries and cultures

Ready to apply

Learn more about the VELUX Group online at where you can read more about working at our company and what to expect of our recruitment process.

We look forward to receiving your application and CV as soon as possible. We are conducting interviews on an ongoing basis until we have the right match.

All inquiries will be treated confidentially.