Senior Brand Manager NIVEA

Bangkok - Thailand

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Overall

Understanding of market landscape categories competitors in Thailand

Annual/ Day-to-Day Business Management

Lead in define issues/opportunities/drive categorys growth with cross-functional team for Thailand
Consistently monitoring and analyzing business performance market situation and competitors for monthly business review meeting
Own Marketing Budget for Thailand
Own & Manage P&L performance
Prepare reports to monitor / evaluate key brands performance
Initiate BDI when opportunities arise
Leads end-to-end launch and re-launch delivery with SCM Sales Supply Chain and Finance owning the journey from opportunity scoping to launch execution and performance tracking.
Support Marketing Manager in develop price strategy
Support Emerging Markets by providing data and analytical insights for assigned projects.
Work closely with markets to align ASEAN claims and support ASEAN LAW development approval upload to D2P
Share best practice asset campaign to Emerging Markets and ASEAN countries for assigned projects.
Mentor and coach junior team members through structured development and on-the-job learning to strengthen their capabilities.

Media & Communication

Work with Media & Digital/ Agencies to get the right media strategy consumer journey at the optimized spending level that deliver businesss goals.
Work with Media & Digital for PIM score precision marketing precision influencer and ensure work in line with Digital KPI
Collaborate with SBM ASEAN and the Content Development Unit on NPD and communication deliverables (deviation requests via CDU adaptation via POUL and initiating content via the Impact Hub when needed) and cascade plans to SCM and cross-functional stakeholders.
Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing

Your Profile

Master Degree or Bachelor Degree in Marketing Business Administration and other related fields.
At least 5-7 years experiences as Product / Brand Manager in multinational FMCG companies.
Strong analytical project management strategic thinking skills.
Active energetic result driven easily to adapt with changes creative good interpersonal skill and strong leadership and teamwork skills
Very good command in Thai andEnglish both spoken and written
Good computer literacy

Location:6th and 7th Fl. Sathorn Square Office Tower 98 North Sathorn Road Silom Bangrak Bangkok 10500

Required Experience:

Manager