Multimedia Account Executive
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Job Location:
Charlotte, VT - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Multimedia Account Executive
WCCB-TV & Bahakel Digital- Charlotte NC
WCCB-TV & BAHAKEL DIGITAL are searching for Multimedia Account Executives to develop new advertisers for our company focusing on helping local small business owners achieve their marketing goals.
A Multimedia Account Executive is a media sales professional responsible for developing and selling marketing solutions that align client brands with a stations news content original and syndicated programming and custom digital marketing solutions. This role focuses on blending advertiser messages organically into news segments digital platforms or sponsored content within the stations editorial environment while generating leads for the customer. Areas of interest Mecklenburg York Union Gaston Iredell Rowan Cabarrus Catawba Lincoln and Burke Counties.
In This Position You Will
Generate sales revenue for WCCB-TV & BAHAKEL DIGITAL through effective sales techniques to meet goals for:
- Television Advertising using all available traditional local products
- Digital Marketing both station assets and 3rd party extension products
Build and manage client relationships and help define media strategy and ROI goals. Establish relationships with clients and the community and manage accounts including small businesses small to mid-sized advertising agencies and media companies through:
- Prospecting
- Discovery and customer needs analysis
- Proposal planning coordination creation and presentation
- Negotiation and sale closing
- Campaign optimization and pace monitoring
- Post-sale reporting analysis and campaign renewal
Our Ideal Candidate
Were looking for business-minded individuals with an entrepreneurial mindset for a career that gets you out in the field with new people every day a passion for building relationships and helping businesses succeed. The ideal candidate should possess:
- Creative problem-solver skills and be able to identify alignment between client goals station content and digital/social media marketing.
- Excellent communication presentation and organizational skills.
- Proven sales experience in broadcast or digital media are bonuses.
Key Responsibilities
- Identify local businesses in need of marketing services and build relationships with them to gain their trust and confidence. Utilize Bahakels television and digital marketing solutions to achieve their marketing goals.
- Build customized campaigns that incorporate on-air mentions studio interviews graphic inclusion and social media amplification.
- Manage client relationships and ensure seamless execution of integrated packages.
- Analyze campaign performance and deliver ROI-focused reporting to clients.
Strong organizational written and presentation skills. Proficient in MS Word Excel and PowerPoint. Wide Orbit experience is a plus.
Outstanding communication skills both written and verbal while working independently or as part of a smart sophisticated and fun team.
Proven self-starter and not afraid to cold call.
Business acumen related to new media digital interactive initiatives and social media.
Professional appearance is a must.
Reliable transportation valid drivers license and a satisfactory driving record.
About Us
Bahakel Communications Ltd. is a regional broadcaster and digital company in the southern United States. Bahakel Communications was founded in 1953 by Cy Bahakel and continues to be owned and operated by the Bahakel family today. We take pride in living out Cys legacy by being a service-oriented company dedicated to helping our clients grow their business. Bahakel Digital is the digital agency arm of Bahakel Communications a media company headquartered in Charlotte NC with offices at the station locations in Columbia SC; Myrtle Beach SC; Montgomery AL; Chattanooga TN; and Colorado Springs CO.
WCCB-TV & BAHAKEL DIGITAL is an EOE Employer
2/12/2026
Contact:
Jodi Sandate
Required Experience:
IC
Key Skills
- Advertising Management
- Anti Money Laundering
- ABAP
- EMS
- HTML
- Government
