Corporate Social Media Marketing Manager (Las Vegas)
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Corporate Social Media Marketing Manager will report totheDirector of Social Strategy. This roleis responsible forcreatingandassistingwithorganiccontentforthe above listed brands and sub-brands position is fully integrated within thecorporate communicationsorganizationand will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms. Please include up to date portfolio for consideration.
Responsibilities
- Leadsthe social marketing strategy and execution for select Las Vegasproperties inclusive of content creation editing and distribution across multiple platformsto grow audiences awareness and engagement.
- Creates original social content and partners with internal teams and externalproduction vendorsto produce tailored content for key social platforms.
- Co-lead content planning withSocialStrategy Directorandmaintaineditorialcalendar to keep content freshaccurate andup-to-date.
- Audit andmaintainstandards/guidelines on brand tone voice andcontent pillarstomaintainconsistency with ongoing content efforts.
- Develops actionable insights based on content analytics to drive ongoing optimizationof social media strategy.
- Provides strategic support for enterprise-wide initiatives and campaigns to ensure that execution is best-in-classand engagement is authentic.
- Collaborates with other departmentssuch asMarketingF&B Gamingandotherkey playersto produce and execute content.
- Complies withprocess and governance with the usage ofsocial mediapublishing and analyticstools.
- Assistswith moderation ofUGC in line with Caesars Entertainments expectations and policies.
- Assistswith influencer marketing initiatives that include identification negotiation and oversight of hosted experiences.
- Facilitates administrative duties forenterprisestechnology solutions such as Sprout Social andMetaBusiness Manager.
- Delivers work on or beforedeadline.
- Covers events and activations as needed.
- Must have a positive attitude and the flexibility to work withseveral departments and personalities at all levels of the organization.
Qualifications
- Bachelors degree in related field and/or equivalent work experiencerequired.
- Candidateshould be self-motivated; detailorientated andprioritize multiple tasks.
- Strong mobile camera skillswith an eye for lighting framing and composition.
- Proficiencyin mobile video editing software such asCapCutor Edits withadditionalworking knowledge of Canva.
- Excellentwritten skills with the ability to adapt and represent a variety of brand voices.
- Other desired skills include time management skills critical thinking problem-solving and presentation skills.
- Adobe Photoshop Premiereand Lightroomexperience is a plus.
ADDITIONAL REQUIREMENTS
- Must be able tomaneuver toall areas of the casino from property to property.
- Must be able to perform physical job duties of line employees in emergency situations.
- Must be able to respond calmly and make rational decisions when handling guest and employee conflicts.
- Must be able to work at a fast pace and in stressful situations.
- Must be able to read writespeakand understand English.
- Must be able to respond to visual andoralcues
Required Experience:
Manager
Key Skills
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
