Corporate Social Media Marketing Manager (Las Vegas)
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB TITLE: Corporate Social Media Marketing Manager
JOB CODE:
GRADE:
DEPARTMENT: Corporate Communications & Government Relations
REPORTS TO: VP Enterprise Social & Digital Reputation
PAY TYPE: Exempt
JOB SUMMARY:
We are looking for a talented Corporate Social Media Marketing Manager to lead social media and content strategy with the ideation production editing and scheduling of content for the enterprise and key Las Vegas destinations. This position will report to the Director of Social Strategy. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms.
ESSENTIAL JOB FUNCTIONS:
- Leads the social marketing strategy and execution for select Las Vegas properties inclusive of content creation editing and distribution across multiple platforms to grow audiences awareness and engagement.
- Creates original social content and partners with internal teams and external production vendors to produce tailored content for key social platforms.
- Co-lead content planning with Social Strategy Director and maintain editorial calendar to keep content fresh accurate and up-to-date.
- Audit and maintain standards/guidelines on brand tone voice and content pillars to maintain consistency with ongoing content efforts.
- Develops actionable insights based on content analytics to drive ongoing optimization of social media strategy.
- Provides strategic support for enterprise-wide initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic.
- Collaborates with other departments such as Marketing F&B Gaming and other key players to produce and execute content.
- Complies with process and governance with the usage of social media publishing and analytics tools.
- Assists with moderation of UGC in line with Caesars Entertainments expectations and policies.
- Assists with influencer marketing initiatives that include identification negotiation and oversight of hosted experiences.
- Facilitates administrative duties for enterprises technology solutions such as Sprout Social and Meta Business Manager.
- Delivers work on or before deadline.
- Covers events and activations as needed.
- Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.
QUALIFICATIONS:
- Bachelors degree in related field and/or equivalent work experience required.
- Candidate should be self-motivated; detail orientated and prioritize multiple tasks.
- Strong mobile camera skills with an eye for lighting framing and composition.
- Proficiency in mobile video editing software such as CapCut or Edits with additional working knowledge of Canva.
- Excellent written skills with the ability to adapt and represent a variety of brand voices.
- Other desired skills include time management skills critical thinking problem-solving and presentation skills.
- Adobe Photoshop Premiere and Lightroom experience is a plus.
PHYSICAL MENTAL AND ENVIRONMENTAL DEMANDS:
Must be able to maneuver to all areas of the casino from property to be able to perform physical job duties of line employees in emergency situations. Must be able to respond calmly and make rational decisions when handling guest and employee conflicts. Must be able to work at a fast pace and in stressful be able to read write speak and understand English. Must be able to respond to visual and oral cues.
GAMING PERMIT: N/A
Disclaimer
This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).
Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
