Executive Sales Strategy & Enablement SME

Job Requisition Details

REQ#144196

Position: Executive - Sales Strategy Coverage & Enablement - SME

Reporting Relationship: Managing Executive - SME

Location: Johannesburg Gauteng

Closing Date: 27 February 2026

Talent Acquisition: Bongiwe Mchunu

The Company

Nedbank Group is one of Africas largest diversified financial services institutions with 7.7 million clients and total assets of R1.4 trillion. The Groups 2025 strategy introduced the Business & Commercial Banking (BCB) cluster to focus on juristic clientsSME Commercial and MidCorporatesupported by modern digital capabilities sectorled propositions and simplified clientcentric operating models.

Within BCB the SME segment is positioned as a key growth engine with ambitions to expand market share modernise digital sales channels optimise pricing and accelerate revenue growth through improved frontline execution and differentiated value propositions.

Values Alignment

The successful candidate will exemplify Nedbanks values:

• Integrity
• Respect
• Accountability
• PeopleCentred Leadership
• ClientDriven Mindset

Job Family

Sales and Service - Business & Commercial Banking (BCB)

Leadership Pipeline

Manage Business (MB)

Job Purpose

This role is responsible for shaping leading and executing the SME segments national sales strategy including:

• Designing and driving the SME sales strategy coverage model and gotomarket approach
• Leading national frontline SME sales execution across relationship banking digital sales partner channels and acquisition teams
• Embedding the sales enablement capability required for scale (capability uplift analytics sales tooling coaching frameworks pricing insights)
• Ensuring the segment delivers sustainable revenue growth client primacy and improved sales productivity
• Translating the SME 3year strategy into executable frontline plans with budgets targets and tactical plays.
• This role plays a central part in the SME leadership team and is pivotal to enabling Nedbanks ambition to become the preferred bank for SMEs.

Job Responsibilities

• Sales Strategy Planning & Execution
  • Design and define the SME sales strategy in alignment with the 3year segment growth plan.
  • Define clear goals budgets and targets for all SME sales channels and ensure effective deployment.
  • Lead national sales execution across SME channels including frontline acquisition digital sales and ecosystem partners.
  • Shape and refine the SME coverage model (segmentation roles capacity productivity).
  • Develop and deploy gotomarket campaigns and sales tactics leveraging data analytics.
  • Review and adjust operating models in partnership with channel executives to ensure alignment with SME requirements.
• Sales Enablement & Capability Build
  • Develop and lead the SME sales enablement agenda including sales tools playbooks training onboarding and coaching frameworks.
  • Oversee frontline capability uplift initiatives (needsbased selling sector fluency solutioning and credit origination quality).
  • Ensure consistent adoption of sales rhythms (pipeline management opportunity prioritisation conversion reviews).
• DataDriven Sales Management
  • Use analytics dashboards CRM insights and segmentation intelligence to drive frontline behaviours and performance.
  • Identify and address bottlenecks and conversion losses across channels.
  • Apply insights from performance rootcause diagnostics to optimise processes pricing and sales plays.
• Client Experience & Relationship Excellence
  • Foster an SME sales culture anchored in deep financial advice responsiveness and service excellence.
  • Drive differentiated client engagement aligned to the Nedbank brand promise See Money Differently.
  • Enhance crosssell upsell and retention through client lifecycle management.
• Collaboration & Stakeholder Engagement
  • Build strong working relationships with Credit Product Digital Marketing Client Value Management Risk Operations PPB and other BCB stakeholders.
  • Represent the SME segment at relevant group forums.
  • Engage industry associations media and professional networks to represent SME interests.
• People Leadership & Culture
  • Lead and inspire highperforming teams across strategy sales and enablement.
  • Ensure ongoing development coaching succession planning and retention of critical sales talent.
  • Embed a performancedriven clientobsessed culture across the SME segment.
  • Foster partnership and alignment with channel executives to drive unified execution.

Job Responsibilities Continue

Essential Qualifications - NQF Level

Preferred Qualification

• Preferred: Degree in Commerce Business Management or Economics.
• Postgraduate advantageous.

Minimum Experience Level

• 10 years experience in SME Business or Commercial Banking ideally with national sales leadership.
• Experience developing and executing sales strategy coverage models and frontline enablement.
• Proven track record leading multichannel sales organisations (frontline telephony digital partnerships).
• Strong credit and risk knowledge (secured and unsecured lending).
• Experience using analytics to inform strategy sales planning and performance optimisation.
• Exposure to change management project execution and organisational transformation.

Competencies:

• Sales and service management
• Datadriven decisioning & analytics
• Project and programme management
• Client service and engagement frameworks
• Business savvy and commercial acumen
• Strong communication and collaboration skills
• High EQ resilience and ability to lead in fastchanging environments

Technical / Professional Knowledge

Behavioural Competencies