Web Tracking & Analytics Consultant

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Choreograph: A Leading WPP Media Brand

Choreograph is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising. Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Role Summary and Impact

We are seeking aWeb Tracking & AnalyticsConsultant to strengthen our team. The successful candidate will be responsible for ensuring accurate and robust data collection which is fundamental for strategic decision-making.

Youll be at the intersection of implementation and analysis: ensuring data is properly collected transformed and made actionable across the company.

Responsibilities

• Design implement and maintain digital tracking solutions (web/app) using Google Tag Manager (web server) Adobe Analytics/Launch/AEP Tealium GA4 and Firebase.
• Write clear tracking/implementation documents and collaborate with developers to define and implement effective Data Layers.
• Perform debugging and QA of tracking implementations utilizing JavaScript HTML and CSS.
• Write SQL queries for validation and quality control of collected data in platforms like BigQuery.
• Monitor data quality and proactively resolve anomalies.

Requirements

• 2-4 years of specific experience in Digital Analytics Implementation or Tag Management.
• Proficiency in Adobe Analytics/Launch/AEP and Google Tag Manager (web server).
• Knowledge of JavaScript HTML CSS for troubleshooting and tracking.
• Ability with SQL for data validation.
• Analytical and problem-solving mindset.
• Excellent communication and collaboration skills.
• Fluent in Italian and English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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