Specialist, Communications Marketing

Job Description:

Position Summary:

Cooper Standards Industrial & Specialty Group (ISG) is seeking a creative organized and proactive Marketing & Communications Specialist to help elevate our brand support growth initiatives and execute key elements of our marketing strategy. This role offers the opportunity to contribute across a broad range of marketing functions including digital communications lead generation event support and content creationproviding excellent room for professional development.

The ideal candidate is a strong communicator with hands-on experience in digital marketing project coordination foundational graphic design and demonstrated experience in industrial writing. The candidate must be able to translate complex technical manufacturing or engineering concepts into clear compelling and audienceappropriate marketing content for B2B industrial customers.

Primary Responsibilities:

Brand & Communications

• Support consistent company branding and messaging across all marketing channels.

• Write edit and proofread content for customer communications internal messaging and marketing collateral.

• Collaborate with the global communications team to share best practices and ensure alignment.

Digital Marketing & Lead Generation

• Publish and update website content assist with landing page creation and coordinate with internal or external teams on improvements to ensure accuracy usability and alignment with SEO goals.

• Monitor and analyze marketing KPIs including website traffic email performance lead quality and campaign ROI; compile insights and recommendations to support decisionmaking.

• Manage email automation tools build workflows segment audiences and maintain nurturing sequences to improve engagement and conversion.

• Create manage and optimize email marketing campaigns including audience segmentation content development and reporting.

• Monitor email and website engagement; qualify leads and report ROI insights.

• Execute SEO-aligned content updates to improve visibility and search performance.

• Recommend and research new customer acquisition channels.

Content Creation

• Manage annual content calendar

• Apply industrial writing expertise to develop clear compelling content across a variety of formats including email communications product descriptions blogs press releases white papers and industryspecific collateral

• Assist in the development of marketing and promotional materials including graphics presentations and printed assets.

• Maintain current sales support materials and coordinate creation of new content as needed.

• Provide internal teams with regular updates and summaries of completed external marketing campaigns including key actions milestones and performance insights.

Sales Enablement

• Partner with the commercial team to support campaign timelines lead qualification and distribution of marketing materials.

• Maintain organized directories and inventories of sales tools.

Events Trade Shows & Customer Technology Roadshows

• Assist with planning logistics and execution for trade shows and customer events.

Project management & collaboration

• Coordinate cross-functional input for marketing initiatives and ensure timely completion of tasks.

• Identify areas for process improvement and contribute recommendations.

• Maintain clear communication with team members and stakeholders.

• Flexibility to support special projects as needed.

Education and Qualifications:

Required

• Bachelors degree in Marketing Communications Business or related field

• 5 years of experience in marketing or communications

• Strong writing and editing skills

• Proven experience writing for industrial manufacturing or technical audiences

• Ability to manage multiple projects and deadlines

• Experience with email marketing platforms (e.g. Constant Contact Mailchimp HubSpot)

• Familiarity with SEO best practices

• Basic graphic design skills (Adobe)

• Experience with analytics tools (Google Analytics social media insights)

Preferred

• Experience with CMS platforms (WordPress Drupal etc.)

• Understanding of B2B marketing and industrial/manufacturing audiences

• Comfort with photography/videography

• Knowledge of CRM systems (HubSpot etc.)

Work Environment/Work Conditions:

• The role offers flexibility through a hybrid working location (in-person and remote)

• Daily interface (either remote or in person) with the cross-functional team is expected

• The employee is expected to maintain appropriate professional conduct and attire.

• Proper safety gear must be worn when in a Cooper Standard manufacturing plant following plant safety guidelines (e.g. safety glasses steeltoe shoes).

• Travel to other Cooper Standard facilities or customer locations are required based on project or business needs.

Position Type:

Additional Locations:

Additional Information:

Remote Status: