Marketing Manager

The Marketing Manager is responsible for developing and executing marketing strategies and programs to drive business growth market share expansion and brand leadership for ASPs product portfolio. This role partners closely with Sales Product Management and crossfunctional teams to translate market insights into effective commercial strategies support product lifecycle management and ensure strong execution of marketing initiatives aligned with ASP business objectives.

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies plans and tactics to support business growth including product positioning value propositions and gotomarket initiatives.
• Translate global and regional strategies into localized marketing plans that address customer needs market dynamics and competitive landscape.

Product & Portfolio Marketing

• Support product lifecycle management including new product launches portfolio optimization pricing support and promotional planning.
• Partner with Product Management to ensure clear differentiated messaging and consistent communication across all channels.

Sales Enablement & Commercial Support

• Collaborate closely with Sales teams to drive demand generation pipeline growth and market penetration.
• Develop and deliver sales enablement tools such as presentations brochures digital assets and training materials.
• Support lead generation funnel management and campaign effectiveness tracking in partnership with Sales and Digital teams.

Market & Customer Insights

• Conduct and analyze market research customer insights and competitive intelligence to identify trends risks and growth opportunities.
• Provide datadriven recommendations to inform strategic decisions and future product or portfolio needs.

Brand Communication & Events

• Ensure consistent and compliant brand messaging across marketing channels including digital events and customer communications.
• Plan and execute marketing programs such as congresses symposia workshops KOL programs and customer engagement activities ensuring effective ROI and budget control.

CrossFunctional Collaboration & Compliance

• Work closely with crossfunctional teams (Sales Regulatory Quality Finance and Global Marketing) to ensure alignment and compliant execution of marketing activities.
• Operate in accordance with all applicable laws regulations and ASP policies procedures and guidelines.

• Bachelors degree in Marketing Business Life Sciences or related field; MBA preferred.
• Minimum 58 years of experience in marketing product marketing or commercial roles; experience in medical devices or healthcare strongly preferred.
• Demonstrated experience in developing and executing marketing strategies that drive measurable business results.
• Strong analytical skills with the ability to translate insights into actionable plans.
• Excellent communication presentation and stakeholder management skills.
• Proven ability to work crossfunctionally in a matrix organization.