Assistant Brand Manager

An individual must be able to perform each essential duty satisfactorily.

SUMMARY:

The Assistant Brand Manager is responsible for all aspects of driving our Brands portfolio of products including: executing the vision and voice of each brand managing the day-to-day execution of brand strategy playing a key role in overseeing the full product management life cycle as product moves from conception to market and developing selling assets for Sales team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Market Research

• Conduct market research to identify and analyze competitive landscape for product packaging and marketing

Seasonal Line Preparation

• Work with Sr Brand Management to develop business brand and channel road maps for brand innovation growth and health.
• Collaborate with all internal stakeholders to ensure alignment to brand strategy and excellence in implementation.
• Brand Champion ensure and champion understanding of brand voice and vision throughout a multitude of activation activities:
  • Packaging Development
    • Work with external partners engineering creative and purchasing to see packaging through concept to market
    • Initiate artwork engineering and VIS requests to internal teammates
  • Coordinate sample shipments
    • Work with PD/Merch to coordinate samples to Sales licensor customers etc.
  • Direct Marketing/Fixture programs
    • Work with creative and purchasing team to implement fixture/signage program
    • Work with marketing team to help build out initiatives to support brand strategies/goals
• • Organize product imagery with Digital team
    • Work with photography team to ensure we have images for catalog and other needs each season.
    • Ensure they have the product to execute in a timely manner
  • Other duties may be assigned

Sales Support

• Catalog Creation
  • Work with external partners and creative teams to create seasonal catalogs
• Selling Assets
  • Help develop seasonal selling assets like order forms flyers presentations and infographics
• Call Center Promotional Calendar
  • Work with the Call Center team to layout promotional plan
  • Work with creative team to build necessary eblasts to support plan
  • Coordinate and lead monthly meetings

Other

• Build strong relationships with internal cross functional teams (Packaging Graphics Digital Merchandising Sales Design PD etc.)
• Build strong relationships with Licensors and external partners
• Build strong relationships with international teams
• Collaborate with Sales to build and execute approved strategic channel distribution
• Work with sales to support retail & rep partnerships and to expand or manage distribution strategies in alignment with Brand objectives. Including: development of retail and sales facing materials (signage swag etc.)
• Work with Design Merchandising and R&D to identify and deliver new ideas in products and innovation to support brand strategies.
• Create brand advocacy and connectivity across all internal and external stakeholders.
• Other duties may be assigned.

SUPERVISORY RESPONSIBILITIES

None.

PROFESSIONAL QUALIFICATIONS

• Excellent attention to detail time management skills and meeting deadlines
• Positive attitude and ability to handle highly confidential information
• Ability to reflect positive attitude and disciplined work ethic
• Ability to work in a team
• Ability to work independently
• High energy level
• Strong interpersonal skills
• Demonstrated experience in being a self-starter
• Ability to deal with internal/external customers with enthusiasm and professionalism
• Strong verbal written and interpersonal communication skills are essential
• Must possess confidence good judgement energy and the right personality to work in a challenging environment.

EDUCATION/EXPERIENCE

• Experience in brand or product marketing preferred.
• Working knowledge of PowerPoint Photoshop CAD and/or Adobe Illustrator.
• Bachelors degree in business marketing management or related field or combination of education and related experience is preferred.
• Confidence in PowerPoint and Excel
• Will work in PLM and Salsify and other necessary program

KNOWLEDGE SKILL AND ABILITY

• Ability to take broad direction and execute specific requirements.
• Ability to manage and multi-task projects with multiple assignments and concurrent activities while meeting deadlines.
• Strong communication skills both oral and written required.
• Understanding of line development profitability management.
• Must be highly detail oriented and accurate.
• Self-starter with proven experience in delivering results to an organization.
• Demonstrates excellent interpersonal skills.
• Ability to work collaboratively with all levels of the organization.
• Knowledge and understanding of fashion design etc.
• Good creative and trend sense
• Curious mind creative and strategic thinker.
• Serves as a compelling brand advocate.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimal physical demands such as occasional bending stooping and walking. Requires frequent computer work. Consistent daily attendance required; occasional off-shift support required. Occasionally required to travel domestically to other office locations.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. Generally will work in conditioned office environment.

*The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities duties and skills required. Furthermore they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race color gender (including pregnancy) gender identity sexual orientation national origin religion age disability veteran status genetic information or other protected characteristics. *