Digital Marketing Director

MarshBerry is growing! We are seeking a Digital Marketing Director to join our team. We have a people first fast-paced collaborative culture with plenty of opportunity for growth. MarshBerry has been successful in achieving growth objectives because the trust our clients place in our talented team of professionals and all MarshBerry colleagues play a critical role in directly or indirectly cultivating those trusted relationships. MarshBerry provides an environment where employees can learn improve and realize their career goals. We offer competitive benefits hybrid work schedules new challenges and learning experiences.

Job Details

Position Summary:

MarshBerry is currently seeking a Digital Marketing Director for our Beachwood OH HQ.

MarshBerry is seeking an energetic marketer who understands integrated marketing starts with understanding your audience and leveraging data to formulate a plan. Do you have proven experience executing holistic digital marketing campaigns Are you a passionate leader ready to take our team and organization to the next level of digital marketing with a vision and plan to get there Come join our team!

The Digital Marketing Director is responsible for driving growth for assigned lines of business through integrated performance-driven campaigns. The Digital Marketing Director will develop manage and execute campaigns to achieve growth objectives for MarshBerrys service offerings. The Digital Marketing Director will serve as the primary liaison for our Investment Banking colleagues and will support additional lines of business specifically when requesting lead generation support.

Responsibilities:

• Create integrated marketing campaigns based on market segment audiences to generate leads acquire new clients for all lines of business and to promote prospecting events.
• Develop campaign strategies that combine paid owned and earned channels to drive measurable business impact.
• Own content deployment calendars and ensure outreach across key market segments is well-timed and audiences are not over-reached.
• Define success metrics and KPIs for each campaign and line of business.
• Use insights and performance data to continuously improve campaign effectiveness and conversion.
• Work closely with SVP on digital and non-digital channel performance as it relates to campaign and business objectives (e.g. paid media website email SEO).
• Drive test-and-learn approaches within campaigns to improve outcomes.
• Ensure channels are orchestrated cohesively to deliver consistent messaging and customer experiences.
• Write edit and proofread copy for marketing campaigns and prospecting events and ensure it is accurate and error-free.
• Manage the overall campaign calendar execution and development of the campaign plan end-to-end delivery of campaigns measurement and analytics to ensure campaigns are achieving anticipated results.
• Serve as main client liaison with regular status meetings and weekly reports on projects metrics and other updates as needed.
• Review processes to ensure regulatory requirements are met.
• Cultivate and maintain effective relationships with potential internal/external clients partners and stakeholders that can directly or indirectly lead to revenue generation for all MarshBerry services.
• Other special projects tasks or duties as assigned.

Selection Criteria

Education & Experience:

• Bachelors degree in communication Digital Marketing or related fields.
• 8-10 years of experience in digital campaign or growth marketing roles
• Demonstrated experience owning marketing outcomes for specific lines of business products or segments
• Strong background in integrated campaign planning and execution
• Proven ability to partner with business and sales leaders
• Data-driven mindset with experience measuring and optimizing campaign performance
• Experience with Salesforce Microsoft Dynamics HubSpot (or similar campaign tools) with data segmentation measurement and optimization experience using the tools to build and deliver campaigns.
• Excellent written and communication skills; ability to frequently write copy for marketing promotions.
• Excellent project management skills; confidence managing up and coordinating teams with a good understanding of project management tools and concepts.
• Strong understanding of the marketing campaign process and best practices.
• Critical thinking and strong problem-solving skills.
• Ability to successfully manage multiple campaigns simultaneously.

Working at MarshBerry

Who We Are:

MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously speaking straight being for each other acknowledgement & appreciation and honoring commitments. We are committed to fostering an environment of Diversity Equity and Inclusion. We strive to educate our current and potential employees in these areas while continuing to promote a welcoming and inclusive environment for all.

What We Do:

MarshBerry provides consulting services in the financial services industry primarily to independent insurance agents brokers and carriers as well as wealth and retirement plan advisors. Our services include but are not limited to financial operational sales management merger and acquisition advisory peer-to-peer exchange and information services. We are recognized in the financial services industry for providing innovative and customized solutions to our clients with whom we build trusted advisor relationships. At MarshBerry our mission is to help our clients learn improve and realize their value. Our clients credit us for providing the vision tools and discipline to help them reach their strategic goals.

Its one thing to be recognized as experts in our field it is another to be noteworthy based on the sentiment and feedback of our team. MarshBerry has been recently awarded the following:

• Crains Best Employers in Ohio
• The Nations Best and Brightest in Wellness
• North Coast 99
• Top Work Places The Plain Dealer
• Weatherhead 100
• West Michigans Best and Brightest Companies to Work for

To learn more about MarshBerry visit .

We appreciate your interest in MarshBerry. As an equal opportunity employer your application will be considered with regard to all laws which prohibit discrimination because of race color sex religion national origin age disability military status and genetic information and requirements to take affirmative action in the hiring of minorities including women veterans and those individuals with disabilities.

Required Experience:

Director