Job Title: Specialist Biddable
Reports To: Manager Biddable
Function: Media Management & Delivery
Location: Hong Kong
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
Role Summary and Impact
WPP Media Hong Kong is seeking a Specialist Biddable to join our Media Management & Delivery this role you will be responsible for the hands-on management and optimization of performance media campaigns for leading brands. You will directly contribute to client success by driving tangible business results through biddable solutions on platforms such as Google and Meta. This position offers the opportunity to grow within our Center of Excellence collaborating with a dynamic team and staying at the forefront of industry trends.
Core Responsibilities:
Campaign Management: Manage the end-to-end activation execution and reporting of performance-based digital campaigns across multiple brands and biddable platforms.
Performance Optimization: Analyze campaign data to identify trends and insights develop and implement data-driven optimization strategies to achieve and exceed client KPIs.
Strategic Development: Develop and present performance strategies for key clients and contribute to new business prospects amplifying client knowledge on the value of biddable platforms.
Process Management: Implement and refine workflow processes for performance campaigns and ad operations to enhance efficiency reporting and collaboration.
Stakeholder Collaboration: Build and maintain strong relationships with clients and internal planning teams and effectively lead cross-functional collaboration with media owners and other partners.
Knowledge Sharing: Stay updated on the latest trends upgrades and enhancements in biddable platforms and facilitate continuous learning within the team.
Skills and Experience
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
Required Skills & Experience:
Desired Skills & Experience:
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
IC
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