Product (Go-To-Market) Strategist North America
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About us
Job Summary
The Product (go-to-market) Strategist plays a pivotal role in translating product capabilities into compelling value propositions messaging frameworks and go-to-market narratives. This role involves the development of strategic content themes competitive positioning persona-based messaging and launch plans that support sales enablement demand generation and thought leadership. The ideal candidate understands the health tech buyer journey collaborates across teams and leverages AI tools for rapid asset generation.
Key Responsibilities
- Be the expert on our buyers who they are how they buy and their key buying criteria.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Build content briefs and frameworks that guide writers designers and campaign managers.
- In collaboration with product and marketing teams plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Develop launch kits for product/feature releases (battlecards FAQs internal comms).
- Collaborate with Product Sales and Clinical teams to shape GTM narratives.
- Collaborate with the Senior Content Writer to ensure tone voice and messaging consistency.
- Identify and lead strategic content initiatives (whitepapers webinars landing pages).
- Ensure alignment of all internal materials to buyer stages and healthcare personas.
- Exceptional ROI-tracking skills able to prove what is or isntworking.
- See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics business objectives and competitive pressures while anticipating trends and shifts in the market.
Nice to Have
- Public speaker comfortable in front of large and senior groups.
Qualifications
- 5 years in product marketing GTM strategy or strategic content roles in Healthcare.
- Background in SaaS B2B or healthcare technology highly preferred.
- Strong storytelling copy strategy and research skills.
- Experience collaborating across product sales and creative teams.
- Proficiency with frameworks (positioning matrix buyer personas JTBD messaging maps).
- Comfort using AI content tools (e.g. ChatGPT Jasper Claude) to accelerate development.
- RT or MTech credentials will be beneficial
- Deep understanding of radiology workflows decision-makers (radiologists imaging IT health systems) and AI regulatory and reimbursement environments.
RamSoft offers a casual work environment flexible work hours and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials or accessible meeting rooms or other accommodation) please let our HR department know and we will work with you to meet your needs.
Required Experience:
Senior IC
Key Skills
- Microsoft Access
- SQL
- Analysis Skills
- Microsoft Powerpoint
- Securities Law
- Data Mining
- Investment Banking
- Market Research
- Microsoft Excel
- Visual Basic
- Bloomberg
- Data Analysis Skills
About Company
RamSoft's cloud native medical imaging solutions connect doctors, patients, practices and systems to deliver faster and empowered patient care.
