Senior Research Analyst

About WPP Media

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At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Job Title: Senior Research Analyst Universal Pictures Group

For a century Universal Pictures has been known for its diverse slate of films including Jaws E.T. Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out Oppenheimer and Promising Young Woman. Be part of the studios 2025/2026 blockbuster release slate with Wicked: For Good Five Nights at Freddys 2 The Super Mario Galaxy Movie & THe Odyssey to name just a few

The Role:

The Sr. Analyst will derive insights from data and will serve as the primary research and analytics contact for the Universal team. As such they will be expected to make recommendations for the media team based upon insights the successful candidate will establish a highly collaborative relationship with the agency analytics and media teams thereby contributing to the success of our clients.

This position requires both a strategic and tactical viewpoint aided by intellectual curiosity strong problem solving skills along with an understanding of digital and traditional media.

Duties and Responsibilities:

• Report performance insights in support of in-market tactic and program-level optimization
• Develop visualizations in Google Sheets and/or Data Studio to illustrate campaign performance data
• Data management for projects as needed
• Business and functional requirements for dashboards and data workflow and underlying dataset ownership
• Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
• Ensure data & analytics projects meet client objectives and are delivered on time
• Gather reporting requirements to develop and deliver regular and ad-hoc reports & insights
• Project management for cross-media brand study and measurement
• Develop measurement strategy recommendations
• Collect online and offline media delivery and performance data from ad servers or other third party sources
• Assist with the development of a measurement and learning plan including establishing campaign performance benchmarks goals and projections
• Analyze and interpret information from multiple data sources
• Develop meaningful insights for regular campaign performance reports associated with client goals
• Manage the development of tagging strategy and matrix
• Coordinate with Ad Operations for the development and distribution of tracking tags
• Coordinate with Ad Operations to implement measurement and tracking technology

Experience Knowledge and Skills:

• Bachelors degree or post-secondary education in a business related or math discipline
• Minimum of one year of experience in a data management or marketing analytics role
• Ability to create reports and data visualizations using tools such as Tableau or Qlik Sense
• Ability to query relational databases such as MySQL or SQL Server
• Ability to work with Microsoft Excel/Google Sheets and PowerPoint/Google Slides
• Ability to work independently and in collaboration with a broader and cross-functional Data Platform Management team on various projects
• Experience in working with data from various media channels including digital search engine marketing social and traditional
• Experience in conducting a business analysis to collect requirements from non-technical stakeholders while managing their expectations at the same time
• Experience in communicating technical terms to non-technical people and helping them understand why change is required to achieve a specific goal or to complete a project
• Knowledge of media analytics concepts syndicated media data sources third party ad serving platforms and media buying platforms would be beneficial

Qualities:

• An understanding of the broader media landscape and its impact on communications campaigns and strategies
• Desire to work in a dynamic client-focused agency environment
• Proactivity in seeking solutions to unique problems
• Methodical organized with high attention to detail
• Ability to prioritize multiple projects
• Ability to work both collectively and independently
• Passion for movie/entertainment industry avid movie-goer

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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