Marketing Analyst, Media & Brand

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

We are looking for a strategic and highly analytical Marketing Analyst to support the measurement framework for our marketing this role you will move beyond single-channel attribution to analyze a holistic view of how our media investment drives growthfrom top-of-funnel brand awareness to bottom-funnel conversion.

You will be the strategic partner to our Growth and Brand teams using advanced measurement techniques (MMM Incrementality) to determine the true value of our marketing mix. If you are passionate about connecting the dots between brand health metrics and hard sales data this is the role for you.

Key Responsibilities:

1. Full-Funnel Measurement Strategy

• Support the development of a unified measurement framework that evaluates paid earned and owned performance across all stages of the customer journey (Awareness Consideration Conversion Retention).
• Analyze the interplay between Upper Funnel (TV CTV Audio OOH) and Lower Funnel (Search Social Affiliate) media to optimize investment for total portfolio growth.
• Move the organization beyond last-click thinking by championing holistic measurement methodologies.

1. Advanced Modeling & Testing (MMM & Incrementality)

• Lead the execution and interpretation of Marketing Mix Models (MMM). You will either manage external vendor relationships or run in-house models to forecast the impact of budget changes.
• Design and execute a robust Incrementality Testing roadmap (e.g. Geo-lift tests holdout groups matched market tests) to validate MMM findings and calibrate channel ROI.
• Translate complex statistical outputs into clear actionable media buying recommendations for the leadership team.

1. Brand Health & Performance Tracking

• Brand Scorecard Development: Design and manage a comprehensive Brand Scorecard or Brand Index that synthesizes survey data with behavioral & site data to track brand health over time.
• Develop and execute measurement plans for specific brand programs like content events and social channels including tracking and instrumentation recommendations.
• Correlate brand lift metrics (Awareness Ad Recall) with downstream performance metrics (CAC CPA ROAS) to quantify the long-term value of brand media.

1. Strategic Optimization & Reporting

• Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
• Create automated dashboards that provide real-time visibility into full-funnel KPIs.

Qualifications:

Must-Have Skills:

• • Experience: 2-5 years of experience in Marketing Analytics Data Science or Marketing Strategy.
  • Full-Funnel Fluency: Deep understanding of the channels and specific KPIs relevant to different funnel stages (e.g. Reach/Frequency vs. ROAS/CAC) and how they influence one another.
  • Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests. You understand the math behind the models and the why behind the results.
  • Technical Stack: Proficiency in SQL is required. Experience with Python or R for statistical analysis is optional.
  • Communication: Ability to tell a story with data. You can explain complex concepts like incremental lift to non-technical stakeholders without jargon.

Preferred Qualifications (The Nice-to-Haves):

• • Brand Indexing: Specific experience building custom Brand Scorecards or composite indexes that weight various brand health metrics into a single KPI.
  • Media Agency Experience: Background working at a media agency or within a heavily media-driven organization.
  • Advanced Attribution: Familiarity with Multi-Touch Attribution (MTA) tools and their limitations in a privacy-first world (iOS14 cookie deprecation).

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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