Senior Media Account Manager

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Senior Account Manager Performance Marketing (Toronto ON Hybrid) About the Organization

Our client is a North American independent performance marketing agency that integrates brand and performance strategy across the full consumer journey.

They specialize in aligning media creative analytics and business outcomes leveraging proprietary attribution technology to deliver real-time optimization and measurable ROI.

Unlike large holding-company agencies this firm offers:

Strategic ownership without bureaucracy
Direct access to decision-makers
Integrated digital traditional media capabilities
Strong focus on measurable revenue outcomes

This is a hybrid opportunity based in Toronto ON.

Position Overview

The Senior Account Manager will serve as the strategic lead for a portfolio of performance-driven client accounts.

This role goes beyond traditional account management - it requires strong commercial thinking integrated media knowledge and the ability to connect campaign performance directly to business impact.

The ideal candidate understands full-funnel media execution including digital and traditional channels and can confidently lead senior marketing stakeholders.

Core Responsibilities Client Strategy & Leadership

Serve as the primary strategic partner for assigned client accounts
Develop and present performance-driven marketing strategies aligned with business goals
Lead quarterly business reviews with data-backed insights and growth recommendations
Identify account expansion and cross-channel growth opportunities
Build and maintain senior-level stakeholder relationships

Integrated Campaign Oversight

Oversee campaigns across:
- Linear TV
- Connected TV
- Paid Social
- Paid Search
- Programmatic Media
Manage and optimize budgets to ensure profitability and performance targets
Drive KPIs including ROAS CPA revenue growth brand lift and conversion metrics
Analyze cross-channel attribution and performance data
Develop testing roadmaps and continuous optimization plans

Financial & Commercial Ownership

Own account profitability and media spend management
Develop forecasts pacing reports and budget plans
Manage scope and billing alignment
Identify operational efficiencies to improve margin

Cross-Functional Collaboration

Work closely with Media Creative Analytics and Finance teams
Provide informal mentorship to junior team members
Ensure integrated delivery across all campaign components

Required Qualifications

4 years in performance marketing integrated media or account management
3 years in a client-facing leadership role
Experience managing $500K annual media budgets
Strong understanding of:
- Paid Search
- Paid Social
- Programmatic
- TV Buying (linear CTV)
Strong analytical skills in attribution full-funnel measurement and optimization
Confident presenter to executive-level stakeholders
Commercial mindset with strong attention to detail

Preferred Qualifications

Agency experience in performance or integrated media environments
Experience in regulated industries (insurance financial services etc.)
Familiarity with:
- Attribution modeling
- Marketing Mix Modeling (MMM)
- Cross-media measurement tools
- TV attribution platforms

Compensation & Work Model

Competitive base salary
Performance-based incentives
Hybrid work structure (Toronto-based)
Health & dental benefits

What We Are Looking For

We are seeking a commercially driven account leader who:

Thinks in terms of business impact not just campaign execution
Understands how creative media and analytics connect
Can manage both brand-building and performance-driven initiatives
Is comfortable owning budgets revenue targets and client growth

This is not a coordinator role - this is a strategic client leadership opportunity.

Senior Account Manager Performance Marketing (Toronto ON Hybrid) About the Organization Our client is a North American independent performance marketing agency that integrates brand and performance strategy across the full consumer journey. They specialize in aligning media creative analytic...