Associate Director Media Activation

About WPP Media

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WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

As an Associate Business Director Offline Media Activation you will lead the activation and execution of large-scale offline media investments across TV Print and Radio Events and Content Integrations. You will be responsible for translating media strategies into cost-efficient high-quality execution managing senior stakeholders and driving value through planning partnerships and delivery excellence.

This role offers the opportunity to work on one of the most prestigious and demanding global accounts Google providing unmatched exposure to high-impact campaigns marquee properties and complex media ecosystems.

Key Responsibilities

• Lead end-to-end offline media planning and execution for high-value brands ensuring delivery against agreed KPIs timelines and budgets.
• Evaluate and activate impact properties events sponsorships and content integrations aligned with campaign objectives.
• Partner closely with Business Investment Team MPlan/Ad Ops Finance and Compliance teams to ensure seamless execution and audit readiness.
• Manage and mentor Managers and Senior Managers ensuring accuracy accountability and delivery discipline.
• Act as a senior client-facing stakeholder confidently discussing planning/execution strategy delivery status and optimisation opportunities.
• Proactively identify innovations alternate inventory opportunities and efficiency levers within offline media.

Why This Role is Exciting

• Opportunity to work on Google one of the worlds most influential and data-driven advertisers.
• Exposure to 360 offline planning including marquee events (IPL premium sports) content partnerships and sponsorships.
• High ownership role with real commercial impact and leadership visibility.
• Platform to build long-term partnerships with leading media houses and broadcasters.

Measures of Success

In the first 3 months you would have:

• Gained deep understanding of the Google account structure priorities and offline activation requirements.
• Built strong working relationships with internal teams (Business Investment MPlan Finance) and key media partners.
• Taken ownership of live campaigns and ensured smooth delivery and compliance.

In the first 6 months you would have:

• Independently led planning for all offline planning and delivered measurable cost efficiencies.
• Established clear activation processes and governance to manage scale and complexity.
• Become a trusted point of contact for the client on offline execution matters.

In the first 12 months you would have:

• Built and led a high-performing activation team with strong delivery discipline.
• Contributed to long-term activation strategy innovation roadmap and partnership development for the account.

Skills & Experience

• 710 years of experience in offline media activation / buying within a leading media agency.
• Strong hands-on experience across TV (primary) Print Radio Events and Content deals.
• Proven planning skills with a track record of delivering savings and value-adds.
• Deep understanding of planning process CPRP inventory dynamics seasonal inflation and delivery optimisation.
• Experience managing mid-to-senior teams and working with senior client stakeholders.
• High attention to detail strong commercial acumen and ability to operate in a fast-paced environment

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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