Digital Account Director, Leeds

AboutWPP Media

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About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacomis a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

We are looking for a digital specialist across display and programmatic to continue their career as Account Director. This person will assume day-to-day responsibility and strategic digital planning across the display and programmatic space and will also help oversee a team of more junior staff responsible for the everyday running of the account.

Experiencemanagingateam ofdigitalspecialists preferably in an agencyenvironmentwould be of person will also be required to develop strong relationships with clients suppliersand other stakeholdersbecoming atrustedvoice for all thingsdisplay such the ideal candidate is someone withextensive knowledge ofdigitaladvertisingacross key platforms.

A closer look

You hold excellent knowledge of the UKdigitalmedialandscape and are well-versed inplanning and activating acrossdigital have strong communication and project management skills and can engage with stakeholders effectively. You will also workclosely with other media specialists tooversee delivery ofan integrated plan often taking the lead in using digital/socialto link other media channels and understanding how other media plans fit in the system.

Youwill be responsible for delivering exceptional and excitingdigitalwork as well as the output of amanagerforateam of planners.

Key Responsibilities:

AccountDirectorsarecharged withresponsibility for theday-to-daydigital strategy and outputof one (or more)clientaccountswith several key areas of include:

Client& PartnerManagement

• Responsible fordelivering onthe over-archingdisplay andprogrammaticstrategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting asakeydigitalpoint-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agencysdigitaloutput.
• Demonstratingadeepunderstanding of the media and technology developments that influenceyourclients business. Able to identify opportunities to test and innovate in thedisplay &programmaticspace presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partnersand tech platforms.

Campaign Management

• Overseeing the production of comprehensivedigitalmedia plans ( supporting material) that align with clients objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels budget audience formats etc.) and present these backboth to internal and external stakeholders.
• Responsiblefor the end-to-endsetup (from brief to end of campaign report)ofdigitalcampaigns across all relevant platforms/partners working with 3rdparty vendors and in-house programmatic teams to ensure accurate setupof campaigns.
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken bythoseworking on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance calls on a regular basis and supporting thewiderteam to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
  

People Management

• Ensuring the effective management of Planner Buyers ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Work with yourteam leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email chat video and in-person. Leading presentations where necessary.

Operational Excellence

• Identify opportunities to test and innovate in thedigitalspace. Presenting these opportunities to stakeholders and securing client these into initiatives that can be used to further evolve the standard & efficiency ofdigitalbuying across the wider team.
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight.
• Working closely with planning team other channel specialists to ensureour digitalactivity compliments and enhances the wider marketing mix.

• Collaborating on thought-leadership pieces and POVs for the agency.
• Responsible for theaccurateand effective management of agency finance the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
  

Skills and Experience

AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

About You:

Experience working in a busy agency or client-sidedisplay andprogrammaticteam is key to this are looking for a candidate whois able todisplay the following attributes:

• Strategic Campaign Management: You have a strong background in planning managing and optimising display and programmatic campaigns.

• Reporting & Insights:You are skilled at compiling detailed insightful end-of-campaign reports and presentations and have experience collaborating with teams to deliver regular client updates such as QBRs and annual reviews.
  
• Client & Stakeholder Relationships: You have a track record of building strong relationships with clients and external partners. You are confident presenting to clients and leading callsensuring clear and effective communication at all times.

• Collaboration & Attitude: You thrive in a collaborative team setting bringing a positive proactive and solutions-focused approach to your work.
• Team Leadership & Development: You have experience line managing and mentoring team members supporting their development and ensuring day-to-day workloads are managed effectively. You are comfortable training junior colleagues and fostering an inclusive supportive team environment
• Teamwork is key to thisroleand we are looking for someone who is collaborative friendly and with a can-do attitude.

In return the successful candidate can expect to work asa memberof afun and engagingteamthat is part of acompanythattruly champions learning development and will invest in your careerover the long term.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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