Director, Merchandising & Product Development APAC

Who We Are

Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the worlds largest sports and entertainment licensing company Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $38 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000-plus freestanding stores and shop-in-shops and 400000 points of sale. Authentic transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

What Youll Do

TheDirector Merchandising & Product Development is responsible for guiding design and development for Authentics product licensees for their respective brands. Youll oversee all phases of product development from concept state to production for respective product categories. Youll ensure products developed are in line with the brands product strategy contractual definitions and aesthetic. You will support the commercial end of the business by ensuring that product offered to the marketplace meets the demand for product segmentation and maximizes new distribution opportunities.

What youll be working on

• Provide design/merchandising direction and approvals to Licensees for various brands
• Working Knowledge of competitive set and able to identify/research seasonal trends within industry.
• Gauge new opportunities to drive volume across all channels of distribution
• Collaborate between differentiated product categories to achieve a shared vision regarding product ideas designs fabrications and quality requirements specifically related to channels of distribution and maximizing the brand aesthetic
• Collaborate with Creative Director on executing seasonal direction in set room providing concise direction for licensed categories.
• Understands and communicates global seasonal brand messaging across regional partners
• Support business team and guide strategic decisions on new product development: specifically focusing in on commercial viability in segment and channel.
• Partner with business & marketing teams to prioritize brand direction with product licensees.

Must Haves:

• 8 years of experience in merchandising or lifestyle product development
• Working knowledge of buying and merchandising best practices
• Excellent organisational and communication skills with attention to detail
• Ability to multi-task and prioritise in a fast-paced environment
• Strong communication presentation and organisational skills
• Ability to work both independently and collaboratively
• Must be a strategic thinker persuasive and collaborative
• Ability to understand and explain a brands needs
• Bachelors Degree in Fashion Merchandising Business Administration or related field
• Licensing experience is a plus

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Please note:

• All legitimate Authentic job postings can be found only on our official website () or through our verified LinkedIn page ( does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @ email address.
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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.

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Director