Senior Specialist Graphic Design & Communication

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Job Title: Senior Specialist Graphic Design & Communication Creative Concepts & Visual Merchandising CK EMEA
Location: Amsterdam
Department: Creative Concepts & Visual Merchandising

Position Summary:

The Senior Specialist Graphic Design & Communication Creative Concepts & Visual Merchandising plays a pivotal role in shaping and maintaining the brands visual communication standards across retail environments. This role ensures all design deliverables from VM toolkits and guidelines to seasonal launch materials reflect a consistent premium and strategic brand identity.

Acting as the creative and operational bridge between EMEA HQ regional hubs and points of sale this individual develops visual and creative guidelines manages communication tools and supports launches across all retail channels. The Senior Specialist Graphic Design ensures the business operates proactively through clear design frameworks best-practice sharing and the timely sharing of all assets.

Key Responsibilities:

Design Development & Creative Execution

• Lead the design and development of Visual Merchandising (VM) and Creative Concept (CC) toolkits and guidelines to support seasonal campaigns new product introductions and regional adaptations.

• Design visual frameworks that translate brand storytelling into clear creative direction for local execution teams.

• Create and maintain comprehensive VM/CC communication tools graphic standards and visual principles to ensure brand consistency across all retail environments.

• Collaborate closely with cross-functional and regional teams to align design concepts with global brand identity and retail strategy.

• Support ad hoc creative needs including GWP packaging holiday visuals and campaign adaptations ensuring all deliverables adhere to established VM/CC guidelines.
  

Guideline Creation & Process Optimisation

• Develop structured VM/CC design guidelines and communication frameworks to help stores operate efficiently and consistently.

• Ensure all graphic deliverables are supported by clear visual standards and execution principles.

• Drive the transition from reactive to proactive creative planning by establishing repeatable design processes and templates.

• Collaborate with VM /CC and marketing leads to maintain a library of up-to-date brand assets and documentation.
  

Cross-Functional Collaboration & Communication

• Partner closely with the Visual Merchandising team Marketing Product (merchandising and buying) Wholesale and Retail Operations to align creative priorities timelines and key deliverables.

• Act as a central point of contact for the regional hubs ensuring timely sharing of relevant design materials and communication tools.

• Design and manage the VM/CC Newsletter as a consistent platform to share updates best practices and visual inspiration with markets and stores.

• Support market launch decks DTC & WHS initiatives and sell-in presentations with strong visually compelling storytelling.
  

VM Reporting & Creative Optimisation

• Coordinate with freelance photographers to capture seasonal VM/CC executions for internal recaps and best practice sharing.

• Lead the creation of post-launch reports highlighting design performance creative learnings and recommendations for future campaigns.

• Maintain strong awareness of market execution to ensure global design consistency and continuous improvement of visual tools.

The Ideal Candidate:

• Exceptionally creative detail-oriented and organised with a strong sense of visual hierarchy and brand storytelling.

• Adept at managing multiple projects and deadlines in a fast-paced cross-functional environment.

• Excellent communicator with the ability to translate creative concepts into clear actionable materials for regional and store teams.

• Proficient in Adobe Creative Suite (InDesign Photoshop Illustrator); experience with PowerPoint or Keynote is essential.

• Strategic thinker who can balance creativity with business objectives and retail realities.

• Proactive reliable and collaborative comfortable working across teams and responding to both long-term and ad hoc creative needs.
  

Education & Experience

• Bachelors degree in Graphic Design Visual Communication or a related field.

• Multiple years of experience in graphic design ideally within retail visual merchandising beauty fashion or consumer goods.

• Proven experience developing and managing brand and VM/CC guidelines across multiple regions or markets.

• Excellent command of Adobe Creative Suite (InDesign Photoshop Illustrator); familiarity with presentation tools such as PowerPoint or Keynote.

• Strong project management and organisational skills; able to balance multiple priorities and deadlines.

• Demonstrated ability to work cross-functionally and communicate effectively with both creative and commercial stakeholders.

• A keen eye for aesthetics detail and brand storytelling with the ability to translate creative concepts into practical scalable retail tools.

Skills & Competencies

• Creative Leadership: Ability to elevate the brand through cohesive and innovative design.

• Strategic Thinking: Understands how design impacts commercial performance and customer experience.

• Collaboration: Works effectively across teams functions and markets.

• Communication: Can simplify complex ideas into clear engaging visual materials.

• Adaptability: Comfortable managing ad hoc creative requests while maintaining design integrity.

Your Wellbeing is Our Priority

In the heart of Amsterdam PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing:exclusive onsite gym and fitness classes personal training meditation studio sports clubs in-house physio and receive access to our nutritional and wellbeing programs

• Campus:extensive food and beverage offerings top-notch restaurant barista coffee bars sky bar monthly social events weekly Thursday drinks game nights and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront:stay closely connected to our brands CALVIN KLEIN and TOMMY HILFIGER and be a part of seasonal market launches sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.

One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.