Senior Marketing Manager

Required Skills:

Title: Senior Marketing Manager Location: Kolkata Job Type: Full-Time Domain: Marketing Role Overview We are seeking a seasoned results-oriented Senior Marketing Manager to lead our marketing department and drive our brand to its next phase of growth. With over a decade of experience you will be responsible for designing high-level strategies that align with our business objectives managing high budgets and mentoring a high-performing team. You are a data-driven visionary who can balance creative brand storytelling with rigorous ROI analysis. Key Responsibilities Strategic Leadership: Develop and execute an integrated annual marketing plan that drives brand awareness customer acquisition and market share. Revenue & Growth: Take full ownership of the marketing funnel. Partner with Sales and Product teams to optimize lead generation conversion rates and customer lifetime value (LTV). Brand Stewardship: Oversee brand positioning and messaging across all touchpoints to ensure a consistent and premium brand voice. Team Management: Lead mentor and scale a diverse team of marketing professionals (Content Digital PR and Design). Foster a culture of continuous learning and innovation. Data-Driven Decision Making: Utilize advanced analytics (Google Analytics CRM data BI tools) to track campaign performance extract actionable insights and pivot strategies in real-time. Budget Oversight: Manage and optimize the annual marketing budget ensuring the highest possible ROI across paid earned and owned channels. Stakeholder Management: Present marketing performance and strategic roadmaps to the executive leadership team and board members. Required Qualifications & Skills Experience: Minimum of 9 years in marketing with at least 4 years in a senior leadership or people-management role. Education: Bachelors degree in Marketing Business or a related field; MBA preferred. Strategic Depth: Proven track record of successfully launching new products or scaling brands in a competitive landscape. Technical Proficiency: Deep expertise in MarTech stacks (HubSpot/Marketo Salesforce) SEO/SEM performance marketing and automated customer journeys. Financial Acumen: Strong experience in P&L management forecasting and resource allocation. Soft Skills: Exceptional communication public speaking and negotiation skills. Ability to influence cross-functional stakeholders at all levels. Preferred Attributes A hands-on leader who can zoom out for strategy but isnt afraid to dive into the details when needed. History of managing external agencies and high-value vendor partnerships. Requirements Required Qualifications & Skills: Experience: Minimum of 9 years in marketing with at least 4 years in a senior leadership or people-management role. Education: Bachelors degree in Marketing Business or a related field; MBA preferred. Strategic Depth: Proven track record of successfully launching new products or scaling brands in a competitive landscape. Technical Proficiency: Deep expertise in MarTech stacks (HubSpot/Marketo Salesforce) SEO/SEM performance marketing and automated customer journeys. Financial Acumen: Strong experience in P&L management forecasting and resource allocation. Soft Skills: Exceptional communication public speaking and negotiation skills. Ability to influence cross-functional stakeholders at all levels. Preferred Attributes A hands-on leader who can zoom out for strategy but isnt afraid to dive into the details when needed. History of managing external agencies and high-value vendor partnerships. Benefits Other details regarding job Total Experience - 9 years Relevant Experience - 4 years in senior leadership or people-management role Skills : Marketing Branding Location - Kolkata Education: Bachelors degree in Marketing Business or a related field; MBA preferred. Notice period - Immediate to 30 days Salary - Upto 12 LPA