Sr Marketing Specialist, Conferences

We are seeking an innovative commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments resulting in paid self-service registrations or qualified sales leads that result in paid registrations. You will gain a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging value-based messaging and marketing approaches. This individual will work closely with the conference marketing team conference program management digital and other stakeholders.

The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth events within a culture focused on results accountability relevance innovation and speed to market.

What youll do:

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention
• Define execute and manage targeted campaigns with clear deliverables and commercial impact on one or more conferences
• Effectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design campaign development and campaign execution - on time and with exceptional quality
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
• Review and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign development
• Define and execute Client-facing associates content strategy to help them understand the conference value aligned roles key messages marketing milestones and available selling tools to engage clients and prospects
• Review analyze and communicate weekly KPI results to inform campaign optimization and update stakeholders

What youll need:

• Metrics-driven and insatiably curious with a minimum of 3 years experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation lead management and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal collaborative and communication skills
• Email marketing with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• SEO/SEM
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Some travel will be required

#conferences

#LI-BO2

#LI-hybrid

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