Senior Media Buyer Meta (Remote)
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
The Company
Were not just another online advertising agency; were the architects of lead generation excellence within the consumer services industry. Comprising a vibrant team of young professionals we boast extensive expertise in performance marketing data acquisition and software development. Our unwavering focus is on the US market where we drive leads and calls for the Home Improvement Verticals.
Job Description
As a Meta Ads Media Buyer youll spearhead the creation and optimization of lead generation campaigns across our platforms. Your mission: to craft impactful high-ROI media strategies that align seamlessly with our internal objectives. Armed with an arsenal of digital media prowess and analytical finesse youll navigate the Meta advertising ecosystem (mainly Facebook & Instagram) with finesse ensuring our campaigns not only meet but exceed expectations.
Responsibilities
- Conduct in-depth pre-campaign research and leverage audience insights to inform buying decisions.
- Execute profitable campaigns across Meta platforms (Facebook & Instagram) in addition to traffic sources like Google.
- Unleash your creativity by designing compelling ads (short-form video and static creatives optimized for Meta placements).
- Analyze web and campaign metrics precisely crafting detailed effectiveness reports and prescribing optimizations to enhance campaign performance.
- Collaborate on the development and optimization of lead generation landing pages to bolster conversion rates.
- Maintain accurate campaign stats and allocate budgets based on performance metrics.
- Foster synergy with our tech and sales teams to surpass client objectives.
- Play a pivotal role in team expansion and contribute to our vibrant company culture.
- Stay abreast of Meta advertising trends policy updates and platform changes ensuring our strategies remain cutting-edge.
- Embrace remote work exercising autonomy and responsibility over your schedule.
The Ideal Candidate
We seek a Media Buying maverick ideally with roots in Performance Marketing driven by a fervent passion for digital marketing and a relentless pursuit of success. The perfect fit thrives in autonomous remote environments embodying a sense of responsibility and initiative.
Requirements
- Proficient English communication skills.
- Ability to thrive independently sans micromanagement.
- 35 years experience in Media Buying preferably within a digital agency or performance and affiliate marketing sphere.
- Demonstrated success in running profitable campaigns on Meta (Facebook & Instagram) for lead generation.
- Comprehensive understanding of Meta campaign structures bidding strategies audience targeting and creative testing frameworks.
- Familiarity with Meta Ads Manager Meta Pixel and Conversion API (CAPI) as well as digital planning and analytical tools.
- Capacity to manage multiple campaigns concurrently and liaise with internal and external stakeholders.
- Detail-oriented with a penchant for organization.
- Video and static ads creation (optimized for Meta formats such as Reels Stories and Feed using several tools including AI ones).
- Strong analytical prowess.
What We Offer
- Competitive salary.
- Dynamic flat-hierarchy team culture.
- Flexibility in time location and holidays prioritizing outcomes over hours.
Our Values
- Encouragement of open discussions and innovation.
- Emphasis on self-development and continuous learning.
- Cultivation of a hunger for success and self-fulfillment.
- Promotion of a positive can-do attitude.
- Join our team where your contributions truly make an impact unencumbered by the bureaucracy of larger agencies. Real growth awaits those who are dedicated and persistent.
Company Industry
IT Services and IT Consulting
Key Skills
- Purchasing
- Sourcing
- Procurement
- HR Sourcing
- SAP
- Supply Chain Experience
- ERP Systems
- negotiation
- Materials Management
- Manufacturing
- MRP
- Contracts
