Brand ManagerSenior Brand Manager- Healthcare Reimbursed
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Job Location:
Maidenhead - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our Nutrition business supports people across all ages with sciencebased products that nourish strengthen and improve health outcomes. We are now looking for a dynamic and commercially minded Senior Brand Manager to join our highperforming UK Nutrition team in Maidenhead.
About the Role
As a Senior Brand Manager you will shape and lead the strategic direction of key brands within the Nutrition portfolio. You will be responsible for developing and executing highimpact marketing strategies that drive profitability market share and sustainable growth.
This is a highly collaborative role working closely with the Contracts team HospitaltoHome Sales Medical and crossfunctional partners to ensure seamless execution and bestinclass brand leadership.
What Youll Do
Strategic Leadership & Brand Growth
Develop compelling marketing strategies and omnichannel tactical plans to grow market share and drive category expansion.
Lead the annual Brand Planning process ensuring alignment across crossfunctional teams and the wider brand portfolio.
Build deep understanding of market dynamics competitor activity and customer needs to inform strategy and drive competitive advantage.
Execution Excellence
Deliver tactical plans with excellence ensuring flawless execution timely delivery and adherence to A&P budgets.
Lead portfolio insights and performance assessments implementing agreed management plans with precision.
Analyse campaign performance and brand activities to ensure continuous improvement and strong ROI.
Financial & Business Ownership
Take full ownership of the brand P&L ensuring accurate monitoring reporting and management of promotional investments.
Lead monthly budget tracking spend gating and financial forecasting.
Provide accurate demand forecasts and lead the planning process for short and longrange business cycles.
CrossFunctional Collaboration
Partner closely with Contracts Sales and field teams to gather local insights and translate them into winning brand plans.
Lead the innovation pipeline from concept development through to business case creation approval and market execution.
Ensure all campaigns materials and strategies align with Abbott and industry standards.
Key Responsibilities
Lead and deliver highimpact marketing plans.
Drive topline and bottomline performance meeting revenue margin and market share targets.
Manage brand budget and P&L.
Deliver demand forecasting and scenario planning.
Champion datadriven decisionmaking through insights and analytics.
Measure and report brand performance to senior leadership.
Project manage brand initiatives endtoend.
Ensure full compliance with Abbott policies procedures and industry requirements.
Who Were Looking For
You are a strategic commercially savvy marketer with strong executional discipline and the ability to work crossfunctionally at pace. You thrive in a role where you can make a meaningful impact influence stakeholders and drive brand performance in a fastmoving healthcare environment.
What Youll Bring
Significant brand management or marketing experience in healthcare pharmaceuticals medical nutrition
Educated to degree level or equivalent professional experience.
Marketing qualifications (e.g. CIM) preferred.
Demonstrated leadership abilities with experience guiding projects or teams.
Strong analytical skills able to translate data into actionable insights.
Solid financial acumen with experience managing budgets and P&Ls.
Experience engaging with Healthcare Professionals (HCPs) through media CRM sales enablement and advocacy programmes.
WHAT WE OFFER
At Abbott you can have a good job that can grow into a great career. We offer:
As youd expect from a global healthcare company we offer a fantastic range of benefits including competitive salaries a superb defined contribution pension scheme private healthcare life assurance and a flexible benefits scheme.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 5 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
