Growth Marketing Manager

Introduction

The Growth Marketing Manager owns the full customer lifecycle across paid acquisition and retention with a clear mandate to drive profitable sustainable growth. This role is accountable for customer lifetime value acquisition efficiency and retention health across both brands.

You will lead paid performance and lifecycle marketing (email SMS loyalty) manage growth specialists and act as a key strategic partner to senior leadership by translating data into clear commercial decisions across marketing product and operations.

This role is ideal for someone numbers-driven structured highly analytical and comfortable operating in a fast-paced fashion or jewelry e-commerce role also plays a critical part in shaping how we scale profitably across brands and markets.

What Youll Do

Growth Strategy and Lifecycle Ownership

• Own the end-to-end growth strategy across acquisition and retention for both brands
• Ensure acquisition and retention operate as one connected ecosystem not siloed channels
• Act as the lifecycle owner balancing short-term revenue with long-term customer value

Paid Ads (Acquisition)

• Lead paid performance across Meta Google TikTok Pinterest and emerging channels
• Own budget allocation campaign structure testing frameworks and optimization strategy
• Approve paid ad messaging and captions (performance-led not brand or organic social)
• Align acquisition strategy with commercial priorities inventory and margin realities

Retention Marketing (Email SMS Loyalty)

• Own all lifecycle channels including email SMS and loyalty
• Oversee flow strategy campaign planning testing and ongoing optimization
• Drive repeat purchases reduce churn and improve customer engagement depth
• Research Plan and Present retention strategies and performance clearly to senior stakeholders

Data Insights & Decision-Making

• Define track and report on key growth metrics: CLV CAC churn repeat rate
• Translate complex data into clear insights and actionable recommendations
• Partner closely with product commercial and operations teams when data signals risk or opportunity
• Serve as a trusted source of truth for lifecycle and performance insights

Operational Flexibility & Problem Solving

• Step into tactical execution during lean or high-pressure periods
• Repurpose existing assets or identify alternative solutions to keep growth moving
• Identify high-leverage opportunities (e.g. paid content testing signal-based targeting lifecycle experimentation)

Team & Stakeholder Management

• Manage and mentor Paid Performance and Retention specialists
• Set clear priorities frameworks and performance expectations for the growth team
• Work closely with senior managers across marketing product CRM and commercial
• Be the primary owner of growth performance narratives and lifecycle planning

Who You Are

Required

• At least 5 years of experience in the marketing field with focus on paid performance retention CRM or growth
• At least 23 years of leadership or team management experience in marketing either managing people directly or leading cross-functional initiatives
• At least 3 years of experience in paid performance retention CRM or growth roles
• Strong experience managing Meta Google Tiktok and Pinterest ads with proven results in performance improvement
• Hands-on experience with email and SMS platforms and lifecycle automation
• Highly analytical numbers-driven and comfortable working with cohort analysis CLV models and payback calculations
• Strong communication skills with the ability to work directly with senior stakeholders
• Highly organized and adaptable in a fast-paced environment
• Experience in e-commerce ideally in fashion jewelry beauty or lifestyle

Preferred

• Genuine interest in jewelry fashion and style-driven consumer brands
• Experience managing teams or specialists
• Experience supporting growth across multi-brand or multi-market environments
• Strong commercial instincts and comfort working closely with revenue targets

About Ask & Embla and Ambi

Who We Are:

Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk goth and music movements. Were based in Singapore with a collective following of more than 850000 across our social media channels. Our growth continues with the launch of Ambi our piercing-focused jewelry brand which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands we ship internationally to a diverse customer base and we are proud to be one of the leading brands worldwide in the alternative jewelry space. Were passionate about creating a company that brings out the best in everyone where individuals love to work and grow as a team. That means constantly learning building new things staying flexible about how and where we work and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian supported by dozens of team members across multiple countries. Were building the foundation to expand into several business verticals beyond e-commerce while continuing our operations to fulfil thousands of orders each month.

Ready to Join Us

If youre a results-oriented professional who thrives in a fast-paced environment we encourage you to apply!

Learn More about Ask & Embla and Ambi:

Website - - - - - Work With Us

We learn and build fast together united not only by the purpose and passion of creating beautiful expressive and sustainably made jewelry but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves and our jewelry designs are contemporary emblems that let them do so with pride.

Job Details

Job Type:

Full-time

Expected hours: 40 per week

Benefits:

• Hybrid setup
• Health insurance
• Dental insurance
• Paid time-off
• Employee discounts
• Professional development opportunities

Schedule:

• Day shift

Location:

• Singapore - 115 KING GEORGES AVENUE Singapore 208561