Implementation & Activation Director SEM

Explore your future with WPP Media. If this role isnt 100% aligned apply anyway and well add you to a specific Talent Pool so we can collaborate on future available positions across our brands.

Join us to lead and redefine the future of search for Australias most recognisable brands in a role thats built for growth challenge and real impact.

Open Era by WPP Media

Join a Team Shaping the Future of World-Class Marketing

Open Era is a world-class partnership between WPP Media and Suncorp one of Australias largest and most iconic insurance groups. This bespoke agency model brings together the best minds tools and technologies to shape the next chapter of growth - powered by openness intelligence and orchestration.

Were building a team that thrives on:

• Openness: To change to collaboration to accountability.
• World-Class Standards: Delivering the best work from Australia for Suncorp.
• True Partnership: Working with transparency and healthy tension - we challenge for better every time.
• Growth Mindset: Focused on outcomes performance and policy impact.
• Future Focus: Never complacent always evolving to meet whats next.

Why Join Open Era

Youll be part of a dedicated unified team structured to flex with Suncorps diverse brand portfolio including household names like AAMI GIO Suncorp Shannons Apia and Vero. These brands are not only leaders in insurance - theyre leaders in creativity ingenuity and customer connection.

Working on Suncorp means:

• High-impact creativity: From sport and entertainment partnerships to bold brand storytelling Suncorp pushes the boundaries of what insurance marketing can be.
• Performance and brand media excellence: A dual focus on driving ROI and building long-term brand equity.
• Customer experience at the core: Every touchpoint matters - across owned earned paid and shared media.
• Integrated media innovation: Collaborating across data tech and content to deliver seamless effective campaigns.

Embedded Expertise Across the Team

• Data & Analytics Translating complexity into clarity.
• Technology & AI Accelerating ambition through innovation.
• OESP Connections Planning - architecting brand ecosystems to deliver brand and performance goals.
• Performance Planning Driving measurable results and strategic growth.
• Media Activation - sweating every detail of a media execution to optimise for the growth potential.
• Sports & Entertainment Shaping how Suncorp brands connect with Australians through iconic moments in sport and entertainment.

This is your chance to be part a model thats not just fit for today - but resilient for the future. If youre open to growth open to challenge and open to shaping whats next Open Era is where you belong.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Role

Location: Sydney

The Implementation & Activation Director (Performance) is a critical role with overall responsibility for the direction workflow and quality of Implementation Planning and Activation of Performance Campaigns.

As a leader you are responsible for supervising team workflow to ensure client demands are met team workloads are balanced ensuring a high level of effective collaboration between team members and key stakeholders.

You provide thought leadership and drive key senior client and media partner engagement producing best-in-class solutions offering unparalleled service and delivery.

• Spearhead SEM Strategy:Youll be the expert in charge developing and directing cutting-edge Search Marketing strategies for some of Australias most iconic brands including AAMI Suncorp and GIO.
• Drive Campaign Excellence:Take full ownership of performance campaigns from planning to activation leading the charge on optimisation to deliver outstanding audience-first results.
• Lead & Inspire a Team:Mentor a brilliant team of performance specialists managing workflow championing their professional growth and fostering a collaborative and high-achieving culture.
• Cultivate Key Relationships:Act as a trusted advisor to senior clients and media partners building deep connections and providing expert thought leadership on the latest market trends.
• Innovate & Make an Impact:Go beyond the day-to-day by identifying new opportunities contributing to award-winning work and helping to shape the future of performance marketing within the agency.

Ideal Skills and Experience

Youll thrive in this role if you have a great attitude and attention to detail. Were also looking for;

• A True SEM Guru:You have extensive hands-on experience in Search Marketing having managed complex large-scale campaigns and youre passionate about training others in best practice.
• An Inspiring Leader:Youre a natural at motivating and empowering a team with proven experience in developing talent and guiding your people to success.
• A Strategic Partner:You excel at building strong trusted relationships with senior clients understanding their challenges and turning them into strategic data-driven solutions.
• A Master of Optimisation:You have a sharp strategic mind for maximising portfolio return on investment defining campaign structures and creating roadmaps for continuous improvement.
• A Results-Driven Communicator:Youre obsessed with performance possess a keen eye for detail and can confidently articulate complex data and insights to tell a compelling story.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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What We Offer

We offer a competitive salary package with 20 days holiday increasing with service to a maximum of 25 days with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment paid parental leave flexible public holidays birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based on the south side of the bridge in Barangaroo our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. Here we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination harassment or bullying. Race colour ancestry religion gender gender identity national origin sexual orientation age marital status disability or veteran status have no bearing on our hiring decisions we encourage all applicants.

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Please read our Privacy Noticefor more information on how we process the information you provide.