Manager E-Commerce Planning
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster together.
GENERAL DESCRIPTION
As Manager E-Commerce Planning you will work closely with the E-Commerce Planning and Activation Affiliate and Livestream teams to ensure operational excellence in Commerce campaigns (i.e. Lazada Shopee and TikTok)) with a strong focus on ensuring KPIs (Traffic GMV ROAS) are met.
DUTIES AND RESPONSIBILITIES
- Paid eCommerce On-Platform Search and Marketplace Strategy and Management:
- Develop and execute campaign structure and strategy targeting tactics and cadence for reporting performance reviews and forward planning.
- Test new ad copy and landing pages on an evergreen basis to improve ad relevancy visibility and sales opportunity.
- Constantly look for ways to improve our targeting bidding logic and budget allocation.
- Conduct search campaign optimization tasks throughout the campaign life-cycle (keyword mining and targeting optimizations bidding A/B tests etc.)
- Determine areas for improved optimization and communicate required actions across the business to drive implementation.
- Support eCommerce Planning team in SEO improvement projects and PV sufficiency workstreams
- Social Commerce (Livestream and Affiliate Marketing) Practice Lead :
- Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop &/or Affiliate focusing on driving sales increasing brand awareness and engaging with our target audience.
- Provide guidance so Livestream and Affiliates team on day to day operations with focus on achieving the KPIs (GMV Traffic)
- Performance Analysis and Optimization:
- Analyze data to identify trends opportunities and areas for improvement adjusting campaigns accordingly to maximize performance.
- Prepare regular performance reports and present key findings and insights to stakeholders.
- Daily monitoring and analysis of all advertising campaigns including but not limited to revenue campaign performance click and conversion rates ROAS daily ad spend.
- Aggregate data across brands & multiple different reporting systems; partner with data lead for reporting automation via BI tools.
- Collaboration & Client Servicing:
- Collaborate with cross-functional teams internally & externally within GroupM including media planning e-commerce and product solutions to create compelling and engaging content plans that resonate with our audience and drive sales.
- Build and nurture strong relationships with platform partners to stay informed about new features best practices and promotional opportunities.
- Communicate effectively with internal and external stakeholders providing clear updates insights and recommendations.
- Develop best practices/recommendations
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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While we appreciate all applications received only those candidates selected for an interview will be contacted.
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Please read our Privacy Noticefor more information on how we process the information you provide.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Jsme součástí globální WPP a jsme perfektně připravení na marketing v éře AI Spojujeme know-how 300+ expertů, unikátní AI technologie a data, ke kterým mají přístup, a pomáháme tak značkám růst.
