Director, Paid Media (US & International)

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

Constant Contact is seeking a performance-focused Director Paid Media to lead paid acquisition across the US and International markets. This role owns paid media strategy investment governance and execution standards across paid channels driving efficient customer acquisition and measurable growth against Gross Adds and CAC guardrails.

This is a high-impact cross-functional leadership role for someone who combines strategic clarity analytical rigour and hands-on paid media capability and who can drive outcomes through influence in a matrixed organisation.

Key Responsibilities:

Strategy planning and performance ownership

• Own the paid media strategy across US and International aligned to company growth priorities and segment needs (SMB single-seat and growing multi-seat segments).
• Translate growth priorities into channel plans budget allocation forecasting and pacing guardrails.
• Define and enforce execution standards for account structure optimisation approach testing cadence and measurement hygiene across channels.

Operating model and cross-functional leadership

• Partner with Centres of Excellence (Brand Creative SEO Sites Analytics and Operations Product Marketing CLM Corporate Comms) to ensure paid plans integrate with priorities creative systems and measurement.
• Lead weekly and monthly business rhythms: performance reviews learnings test backlog prioritisation scale or stop decisions and trade-off resolution.
• Drive high-quality communication to senior stakeholders with clear narratives: what changed why it changed what we learned what we will do next.

Team leadership and capability building

• Lead and develop channel owners (SEM Paid Social and OLV Display TV and Offline) with clear accountability coaching and elevated execution standards.
• Ensure strong agency collaboration where agencies are in place including disciplined knowledge capture documentation and transition readiness.
• Directly manage agencies dedicated to supporting the paid media acquisition effort.

Hands-on leadership when required

• Be capable of stepping into accounts to troubleshoot pacing diagnose performance issues validate measurement integrity and unblock execution when needed (especially during transitions launches or performance dips).
  
  

Success measures (what good looks like):

• Paid media contribution to Gross Adds delivered within CAC guardrails (US and International).
• Improved forecast accuracy and budget pacing discipline.
• Faster test-to-scale cycle time and higher learning throughput.
• Clear repeatable paid media operating system and execution standards across teams.
  
  

Qualifications:

• 10 years in paid media / performance marketing with direct accountability for acquisition outcomes.
• Multi-channel ownership across paid search paid social video and familiarity with offline measurement concepts.
• Strong commercial judgement on pacing and scaling.
• Exceptional communication and stakeholder influence in a matrixed environment.
• Proven people leadership and coaching capability.

Preferred

• Experience operating across multiple markets and localisation contexts.
• Experience managing blended in-house plus agency delivery models.
• Experience in B2B SaaS or subscription ideally serving SMB audiences.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.