Brand Strategist – Healthcare
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Job Location:
Irvine, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Maricich Health is seeking a part-time or freelance detail-oriented insight-driven Brand Strategist to support the Strategy team in developing competitive intelligence differentiated positioning and brand platforms for healthcare clients. This role may be performed remotely or at our headquarters in Irvine CA depending on candidates preference and business needs.
This role plays a key support function in research synthesis competitive audits creative evaluations and presentation development. The ideal candidate has at least 35 years of healthcare advertising or healthcare marketing experience and at least 2 years as a dedicated strategist.
This is an ideal opportunity for an intellectually curious marketer who thrives in analytical environments and enjoys translating research and data into clear strategic insights.
Key Responsibilities
- Support competitive and market analysis across digital print social and broadcast channels to identify positioning gaps and messaging trends
- Track healthcare industry developments regulatory considerations and category shifts that may impact client strategy
- Assist in coordinating with research partners and synthesizing qualitative and quantitative findings into actionable insights
- Evaluate creative work against strategic objectives and provide structured feedback on clarity differentiation and alignment
- Support development of creative briefs brand positioning materials and strategic messaging frameworks
- Review transcreations and translations for strategic alignment and accuracy when applicable
- Analyze available performance data and competitive benchmarks to identify trends and opportunities
- Build and refine strategy decks competitive audits and executive-ready presentation materials
- Collaborate closely with Account and Creative teams to ensure strategic alignment across deliverables
- Participate in internal brainstorms and strategic work sessions
Qualifications :
- 35 years of experience in healthcare advertising healthcare marketing or related regulated industry
- Agency experience preferred
- Demonstrated experience conducting competitive reviews and research synthesis
- Strong understanding of the healthcare marketing landscape
- Exceptional PowerPoint and strategic storytelling skills
- Strong communication abilities and presentation confidence with the ability to articulate insights clearly and persuasively in both internal and client-facing settings
- Proficiency in PowerPoint Word Excel and related tools
- Highly organized with strong attention to detail
- B.A. or B.S. in Marketing Communications Business Public Health or related field
Additional Information :
To apply please submit a cover letter addressing your experience relative to the requirements outlined above. Also include your resume and compensation requirements.
- W2: $50-$65 per hour
- 1099: $60-$80 per hour
Remote Work :
Yes
Employment Type :
Part-time
Key Skills
- Revenue Cycle Management
- HIPAA
- Healthcare Management
- PMBOK
- Microsoft Outlook
- Project Leadership
- Data Management
- Project Management
- Affiliate Marketing
- Project Management Software
- Supervising Experience
- Workday
About Company
Maricich Health is a dynamic healthcare branding and integrated marketing agency known for our transformative strategies, innovative ideas, and creative executions. Our team is led by big-brand and big-agency veterans focused on driving impactful work that helps our clients grow while ... View more
