Overseas Brand Expert

Munich - Germany

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Role Overview:

We are seeking an experienced and strategic-mindedOverseas Brand Expertto join AVATRs OverseaBusiness Development this role you will play a pivotal part in shaping and elevating AVATRs premium intelligent electric vehicle brand across European markets. You will lead the development and execution of regional brand strategies drive integrated marketing initiatives and ensure consistent brand excellence while navigating the dynamic European automotive landscape.

What You Will Do:

Develop and implement regional brand promotion plans and annual marketing strategies for Europe firmly establishing AVATR as a premium intelligent electric vehicle brand.
Strengthen brand differentiation through original design and intelligent technology narratives creating clear distinction from traditional luxury competitors.
Plan and execute integrated omnichannel campaignsincluding brand launches auto shows cross-industry collaborations PR and digital initiativesto build landmark brand presence.
Build and maintain strong relationships with local media KOLs and partners to form an effective communication network that enhances brand visibility and premium positioning.
Serve as the key regional liaison collaborating closely with global brand teams and local functions (sales product R&D supply chain after-sales) to ensure aligned brand and business execution.
Establish and monitor brand equity metricssuch as awareness reputation and market shareand leverage insights to continuously optimize marketing strategies.
Develop and enforce brand consistency standards across all European touchpoints including digital platforms social media and offline activations.

What You Will Bring:

Bachelors degree or higher in Marketing International Business Communications Business Administration or a related field; overseas education or advanced study is a plus.
At least 5 years of experience in automotive brand/marketing roles with a minimum of 3 years focused on European markets.
Preferred background in premium new energy vehicle brands (e.g. BBA Zeekr NIO Tesla) or luxury automotive brands operating in Europe.
Proven track record in brand building new product launches or successful regional marketing campaigns.
Fluent in English (written and spoken); proficiency in German French Spanish or other European languages is highly desirable.
Deep understanding of European NEV policies market trends distribution channels and consumer behavior.
Strong local network in European media KOL and partnership circles is a strong advantage.
Ability to thrive in a fast-paced cross-cultural environment willing to travel 3050% of the time and results-driven under pressure.

What We Offer:

Competitive Salary: Reflecting your skills and experience.
Hybrid Working:Flexibility to work both remotely and in the office.
Health & Wellness: Access to the Wellhub Pass for your well-being.
Employee Development:Learning opportunities and training programs to support your career growth.
Transport Support: Deutschland ticket or fuel card.
Meal Allowance: For lunch at the canteen.
Gifts: Celebratory gifts for work anniversaries and Chinese New Year.
Company Events: Regular team-building and social activities.
Optional Company Pension Scheme: Available based on your needs.
Inclusive Culture: A diverse supportive environment where every voice is valued.

Thank you for considering joining our team! We look forward to hearing from you and hope you become a part of our company. If you are interested in the position please apply now. We are excited about the possibility of working together to create a bright future!

Role Overview:We are seeking an experienced and strategic-mindedOverseas Brand Expertto join AVATRs OverseaBusiness Development this role you will play a pivotal part in shaping and elevating AVATRs premium intelligent electric vehicle brand across European markets. You will lead the development an...

Role Overview:

What You Will Do:

Develop and implement regional brand promotion plans and annual marketing strategies for Europe firmly establishing AVATR as a premium intelligent electric vehicle brand.
Strengthen brand differentiation through original design and intelligent technology narratives creating clear distinction from traditional luxury competitors.
Plan and execute integrated omnichannel campaignsincluding brand launches auto shows cross-industry collaborations PR and digital initiativesto build landmark brand presence.
Build and maintain strong relationships with local media KOLs and partners to form an effective communication network that enhances brand visibility and premium positioning.
Serve as the key regional liaison collaborating closely with global brand teams and local functions (sales product R&D supply chain after-sales) to ensure aligned brand and business execution.
Establish and monitor brand equity metricssuch as awareness reputation and market shareand leverage insights to continuously optimize marketing strategies.
Develop and enforce brand consistency standards across all European touchpoints including digital platforms social media and offline activations.

What You Will Bring:

Bachelors degree or higher in Marketing International Business Communications Business Administration or a related field; overseas education or advanced study is a plus.
At least 5 years of experience in automotive brand/marketing roles with a minimum of 3 years focused on European markets.
Preferred background in premium new energy vehicle brands (e.g. BBA Zeekr NIO Tesla) or luxury automotive brands operating in Europe.
Proven track record in brand building new product launches or successful regional marketing campaigns.
Fluent in English (written and spoken); proficiency in German French Spanish or other European languages is highly desirable.
Deep understanding of European NEV policies market trends distribution channels and consumer behavior.
Strong local network in European media KOL and partnership circles is a strong advantage.
Ability to thrive in a fast-paced cross-cultural environment willing to travel 3050% of the time and results-driven under pressure.

What We Offer:

Competitive Salary: Reflecting your skills and experience.
Hybrid Working:Flexibility to work both remotely and in the office.
Health & Wellness: Access to the Wellhub Pass for your well-being.
Employee Development:Learning opportunities and training programs to support your career growth.
Transport Support: Deutschland ticket or fuel card.
Meal Allowance: For lunch at the canteen.
Gifts: Celebratory gifts for work anniversaries and Chinese New Year.
Company Events: Regular team-building and social activities.
Optional Company Pension Scheme: Available based on your needs.
Inclusive Culture: A diverse supportive environment where every voice is valued.