Growth Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for an analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance lead generation trends and customer behaviour.
You will act as the data engine behind our marketing and growth strategyworking across teams to deliver actionable insights build predictive models and inform marketing decisions with a clear understanding of business impact. Youll help translate data into growth by shaping how we acquire engage and convert potential customers more effectively.
Key Responsibilities
INSIGHTS
- Transform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities.
- Develop reports and dashboards to improve business processes provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting ad hoc business reporting and analysis as needed.
- Communicate insights strategic recommendations and clear and actionable insights to marketing stakeholders and executives through presentations and workshops.
- Feed into the overall tracking and reporting roadmap. Work with Digital Analytics and Data teams to validate data sources improve collection methods and maintain documentation and integrity.
OPTIMIZATION
- Work with all the areas of the Marketing team to build a cross function understanding of user behaviour product performance and marketing dynamics to inform overall strategy and department-level decisions.
- Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area.
- Build a deep understanding of our users behaviours markets dynamics and competitor analyses for the different company brands.
GROWTH
Aggregate and analyse marketing and sales performance datacovering lead generation channels website analytics CRM and customer behaviourto identify trends conversion bottlenecks and growth opportunities.
Qualifications :
Required Skills and Qualifications
- Previous solid experience in data analysis or insights generation roles with a track record of driving significant business value.
- Excellent communication skills. Master at sharply and concisely communicating advanced insights to stakeholders both written and verbally.
- Strong analytical critical thinking and problem-solving skills
- Experience in data visualization tools such as Microsoft Power BI or Google Looker Studio for automation of dashboards.
- Strong knowledge and experience with Google Analytics.
- Creative thinker able to find innovative solutions to complex and ambiguous business problems.
- Can-do attitude attention to detail and ability to multitask.
- Bachelors degree in business mathematics or relevant field.
Preferred Qualifications
- Good SQL skills ability to write complex SQL queries is preferred.
Additional Information :
What we offer you
- Creative and rewarding work
- Half day off on your birthday
- Unlimited tea & coffee
- Free breakfast on Mondays Free Fruits on Thursdays!
- A stimulating and dynamic work environment
- Free languages courses abroad after 6 months.
Conditions
Permanent contract
Full-time
Gross Salary Ticket restaurant
Special price on private medical insurance
Hybrid mode.
Location
This role is based at KLGs offices in Barcelona. Kaplan uses a hybrid working model and well be asking you to join us for a minimum of three days a week in the office.
If you are interested in this position please attach your CV and cover letter in English.
Diversity and inclusion are important to us and were constantly working to improve these aspects. At KLG and all our brands we dont just accept our differences we fully support and celebrate them.
Were committed to equal opportunity employment regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender or gender identity or expression. We strive to be an equal-opportunity workplace.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Alpadia Language Schools by Kaplan International is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures. Inspired by our multifaceted and multilingual country, we create an unparalleled student experience encouraging la ... View more
