Paid Search Senior Account Executive

About WPP Media

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EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

As a Senior Account Executive you will play a critical role in the day-to-day delivery and activation optimisation and growth of PlayStations Paid Search campaigns across multiple EMEA markets. You will work closely with the Account Directors to translate strategy into first-class execution whilst acting as a trusted point of contact for PlayStations clients on Paid Search performance and insights.

Key Responsibilities:

Campaign Management & Activation

• Own the day-to-day management and optimisation of PlayStations Paid Search campaigns across Google Ads/Search Ads 360
• Build launch and evolve best-in-class campaign structure aligned to PlayStations objectives and KPIs
• Execute ongoing optimisations across keywords bidding strategy ad copies assets and audiences
• Monitor performance closely identifying opportunities risks seasonal trends and escalating where appropriate
• Ensure accurate reporting rigorous QA checks and adherence to internal platform best practices across all Paid Search activity

Client Support

• Act as a reliable and confident point of contact for Paid Search-related questions from clients
• Support client communications including performance updates insights and optimisation recommendations
• Translate data into clear actionable insights for clients
• Support and participate in quarterly reviews with clients contributing to performance insights test learnings and recommendations

Team Collaboration & Development

• Work collaboratively with Account Directors to deliver high-quality Paid Search activity
• Collaborate with cross-regional teams to support consistent Paid Search delivery through knowledge sharing and best practice guidance
• Contribute positively to team culture by being a reliable proactive and supportive team player
• Share learnings insights and testing results with the wider Search Department to promote best practice and cross-team learnings

Operational Excellence

• Ensure strong adherence to Paid Search best practices and internal processes
• Support accurate budget pacing finance processes and operational governance where required
• Maintain high standards of accuracy organisation and attention to detail across all deliverables

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Solid experience within a similar role (agency experience preferred)
• Strong hands-on knowledge of Google Ads and SA360
• Comfortable managing budgets optimisation and performance across multiple campaigns formats (including Search Performance Max) and markets
• Confident in analysing and manipulating data turning it into clear recommendations and insights
• Excellent organisation and communication skills
• Naturally curious proactive and eager to learn
• Strong organisational skills and attention to detail
• Passionate about digital marketing performance and continuous improvement

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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