Lead Engineer — Adobe Target & Digital Experimentation

Lead Engineer Adobe Target & Digital Experimentation (Hybrid)

Location: Mississauga Ontario (Hybrid: 3 days onsite / 2 days remote)
Employment Type: Full-time
Industry: Enterprise eCommerce / Digital Experience (Confidential Client)
Relocation: Not required

Northwest Talent Solutions LLC is conducting a confidential search for a Lead Engineer specializing in Adobe Target and digital experimentation to join a large enterprise eCommerce engineering organization.

This role is not traditional web development.
You will own personalization experimentation and conversion optimization across a complex digital platform used by a global customer base.

Youll help shape how customers experience the site using data testing and behavioral targeting rather than opinion.

What Youll Own

Design and execute A/B and multivariate tests in Adobe Target
Build personalized experiences and audience segmentation strategies
Integrate Adobe Target with Adobe Analytics AEM and tagging frameworks
Partner with product UX and marketing teams to define test hypotheses
Implement front-end experiences using JavaScript HTML and CSS
Analyze experiment performance and recommend optimization strategies
Ensure accurate tracking tagging and reporting
Troubleshoot Target implementations and deployment issues
Propose innovative personalization and experimentation use cases

You will be the technical leader behind experimentation strategy not just a ticket-based implementer.

Required Experience

8 years in software engineering digital optimization or web engineering
4 years hands-on Adobe Target implementation experience
Strong JavaScript development and browser debugging skills
Experience running experimentation programs (A/B or multivariate testing)
Experience integrating Adobe Target with Adobe Analytics or similar platforms

Technical Environment

Adobe Target (VEC Form-Based APIs)
Adobe Analytics & Experience Cloud integrations
Adobe Launch / Tags / Web SDK
REST APIs JSON and browser scripting
HTML DOM manipulation and developer tools

Preferred

Adobe Experience Platform or CDP familiarity
eCommerce or enterprise digital platform experience
Personalization and audience segmentation strategies
Data privacy awareness (GDPR CCPA)
Agile engineering environments

Why Consider This Role

Direct ownership of experimentation and personalization strategy
Influence product UX and customer experience decisions
Work with modern enterprise Martech stack
Visible impact on engagement and conversion metrics
Collaborative engineering analytics product environment

Confidentiality

Company details will be shared during initial conversations. All inquiries are handled confidentially.

If you enjoy solving problems through data testing and customer behavior and you have true hands-on Adobe Target experience we would like to speak with you.

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