Media Analyst

About WPP Media

WPP isthecreative transformation company. We use the power of creativity to build better futures for our peopleplanetclientsand communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
At WPP Media we believe in the power of our culture and our to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspiretransformationalCreativity.

• Create anOpenenvironmentbyBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilizethe Enterprise.

Role Summary & Impact

TheMediaAnalystwill serve as a pivotal member of our dedicated client team a large international company providing comprehensive analytical support to transform media activity data intoactionable insights. This role blendingclient careandmedia research focuses on data analysis interpretation and strategic reporting. You will be instrumental in empowering internal media planning and management teams ensuring effective strategy execution proactive optimization and informed decision-making through competitive analysis post-analysis and centralized cross-category reporting.

Key Responsibilities

• Monitoring and tracking the effectiveness of media activities on defined KPIs utilizing reporting systems and internal tools and proposing solutions to improve performance.
• Developing and delivering regular and ad-hoc campaign reports interactive dashboards and translating complex data into clear stories that drive strategic action.
• Conducting competitive analysis and media resource allocation analysis to benchmark client activity within the market offering context and foresight for strategic planning including numerical competitive data analysis.
• Collaborating closely with media management & delivery team providing data for activity optimization and future strategy definition.
• Contributing to the design and implementation of reporting frameworks and analytical approaches with a focus on automation and workflow improvement.
• Extracting and analyzing both Digital and Offline data from various sources and specific tools.

Requirements

• Bachelors degree ina relevantdiscipline (e.g. Economics Statistics Marketing or related fields).
• 2-3 years of proven experience in analytical reporting or data-driven roles preferably within media agencies.
• Demonstrating skills in using Excel for advanced analysis.
• Leveraging knowledge of key media measurement tools (e.g. Nielsen AQX and Google Analytics) and Business Intelligence platforms (e.g. Power BI) to drive exploration and problem-solving.
• Exhibiting excellent critical thinking precision and a deep curiosity for interpreting complex data and formulating strategic recommendations.
• Demonstrating proven ability to manage multiple priorities and meet deadlines in a dynamic and fast-paced environment.
• Fluent in Italian and English (both written and spoken).
• Showing keen interest and proactivity in applying advanced technologies including AI to optimize analytical processes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are toresponsiblemedia investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions withoutdiscriminationor regard tocharacteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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