Digital Marketing Paid Media Performance Marketing

Job Description

Your Job

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

Role Overview & Primary Accountabilities:

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

We are looking for a for someone who can plan execute analyze and optimize digital campaigns across paid channels to drive customer acquisition engagement and revenue especially within a B2B2C environment. This role involves hands-on campaign management data analysis and strategic support to the Head of Digital in research planning and media execution.

• Support the Head of Digital by conducting market research and audience insights to inform digital strategy and media planning.

• Assist in the development and refinement of digital media plans ensuring optimal media mix and budget allocation based on research findings.

• Provide media support including campaign scheduling coordination with media vendors/agencies and monitoring media spend and performance to maximize effectiveness.

• Collaborate with internal teams (category commercial excellence e-com) to align full-funnel marketing activities with business goals.

• Monitor and report on multi-channel marketing analytics and provide actionable insights for improvement.

• Support in developing and implementing performance marketing strategies focused on customer acquisition retention and revenue growth.

• Plan launch and optimize digital marketing campaigns across channels such as paid search (Google Ads) paid social (Facebook Instagram TikTok) display advertising and affiliate marketing.

• Manage advertising budgets bidding strategies and campaign targeting to maximize ROI and meet KPIs like Reach Views CAC ROAS and conversion rates for full funnel execution.

• Conduct audience research and segmentation to deliver personalized messaging and offers.

• Analyze campaign data and performance metrics (CTR CPC CPA ROAS) to identify trends and optimize campaigns continuously.

• Support the team in project update compilation for monthly reviews.

• Lead the Content Governance and work closely with internal/agency content leads for both Media & Ecom if required.

• Lead the Social Blueprint activation and partner with Global team for any ad hoc Digital needs

• Hands On social campaign activation skills in all the social media platforms

• Media admin governance support is required for this role in aligning reporting finance and other needed areas.

About Us

Huggies. Kotex. Poise. Confidence. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on 151 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development. You love what you do especially when the work you do makes a difference. At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:

Essential Requirements

• Bachelors degree in marketing Business or related field preferred.

• 6-8 years of experience in digital marketing and e-commerce performance marketing.

• Proven expertise in managing SEM paid social campaigns and KOL/affiliate marketing.

• Strong analytical skills with proficiency in tools like Google Analytics Facebook Business Manager LinkedIn TikTok Line WA and Google Ads including CPAS.

• Experience with SEO email marketing and marketing automation is a plus.

• Ability to work independently manage budgets and deliver measurable results.

• Excellent communication and teamwork skills.

• Familiarity with the ASIA market is advantageous.

• Agency background is welcomed.

Total Benefits

Here are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview see.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out thecareers website.

No Relocation:

This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.

Primary Location

Additional Locations

Worker Type

Worker Sub-Type

Time Type