Website Content Specialist (Contractor 2 months)

Vadodara - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Department:

Digital Strategy

Job Summary

Description

Website Content Specialist

At Horizontal Digital we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites apps portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy data design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

Were not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate whats next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about us. Lets talk about you.

We are looking forcontent strategy execution partner not just acopywriter. Content Specialist(Website)to support the development and optimization of website content. The role requires a strong understanding of content structure SEO and user intent along with the ability to create and refine copy that aligns with existing content and business goals.

What youll do:

Content Structure

Understandtheexistingand proposedwebsite architecture content hierarchy and userjourneys

Ensure content consistency across the site in terms of tone messaging and structure

Content Creation & Optimization

Write and edit website copyandidentifyimagerythatnot onlyaligns with brand voice and existing contentbut also fits the proposed new structurefor the webpages.

Optimizecontent for SEO including keyword integration internal linking and on-page bestpractices

Refresh and improve existing content to enhance clarity relevance andperformance

Proactively raiserisks and dependenciesina timely manner

SEO & Performance Thinking

Clear understanding of integrating SEO elements (heading structure page hierarchy internal linking URL structure to the contentetc)

Create content with both users and search engines in mind

Collaboration & Feedback

Present content rationale clearly and be open to feedback anditerations

Incorporate feedback constructively whilemaintainingcontent quality andstrategy

Who you are:

36 years of experience in website content content strategy or SEO-led content roles

Has worked on content-heavy or marketingwebsites

Comfortable balancing strategic thinking withhands-onwriting

Detail-oriented organized andcollaborative

What you bring:

Core Skills

Strong website copywriting and editingskills

Solid understanding of content strategy and information architecture

Working knowledge of SEO best practices (on-page SEO search intent keywords internal linking)

Ability to alignnew contentwith existing content and brandvoice

Clear understanding ofCMS platforms (e.g. WordPressWebflowContentfulsitecore)

Strategic & Analytical Thinking

Ability to think in terms of user journeys funnels and contentecosystems

Attention to detailwhilemaintainingabig-pictureperspective

Comfortable auditing existing content and making improvementrecommendations

Collaboration & Communication

Clear written and verbal communication skills

Proactivein raising questions dependencies and contentneeds

Open to feedback and comfortable working in iterative environments

Tools & Nice-to-Have Skills

Familiarity with SEO tools (e.g. Google Search ConsoleAhrefs SEMrush Screaming Frog)

Basic understanding of UX writingprinciples

Experienceworkingwith designers and developers on websiteprojects

Required Experience:

DescriptionWebsite Content SpecialistAt Horizontal Digital we hold ourselves to one key belief: Youre only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites apps portals and other experiences tha...