VP, Creative

SCHERMER helps B2B companies Make Their Market. We partner with CMOs and GTM leaders to lead launch and optimize their most important initiativesbuilding brand creating demand and enabling sales across the buyer journey.

As VP Creative youll be accountable for our creative standard output and evolution. Youll lead our creative team across copy design content creation and UX/UI; establish a clear point of view on modern B2B creative ensure that POV shows up consistently in the work itself and how it is planned and produced. You will lead at the intersection of strategy creativity technology and executionworking closely with clients prospects and agency leadership to solve real marketing sales and product challenges.

This role is best suited for a senior creative leader who understands B2B brand demand and digital marketing and can design campaigns content and experiences across marketing digital and sales environments. Experience in complex B2B and considered-purchase categoriessuch as SaaS Fintech Health tech and Professional Servicesis valued but curiosity adaptability and a willingness to deepen B2B expertise are just as important. This is a hands-on leadership role not a purely conceptual or managerial one.

Key Responsibilities

• Oversee the conceptualization execution and delivery of creative work across brand demand content and digital experiences
• Develop creative strategies and lead presentations approaches and planning that advance client business objectives and reinforce our Make Your Market positioning
• Translate complex business challenges into compelling ideas that span channels and touchpointsbringing them to life through stories campaigns experiences and systems that guide buyers through their journey
• Set and sell a strong creative vision for integrated campaigns and experiences across marketing digital and sales touchpoints
• Direct mentor and elevate designers art directors content strategists and copywriters
• Collaborate closely with strategy account media and experience teams to ensure creative work is insight-led executable and commercially grounded
• Lead creative participation in new business development pitches and agency thought leadership
• Own SCHERMERs POV on AI-enabled creative production and workflow implementing tools and processes that improve speed quality and effectiveness
• Foster a high-performing creative culture focused on craft clarity accountability and outcomes
• Champion professional development succession planning and long-term creative talent growth
• Conduct performance reviews and contribute to staffing resourcing and departmental planning
• Stay current on B2B creative trends emerging platforms and evolving buyer expectations
• Collaborate with external partners and vendors to enhance or expand creative capabilities as needed

Required Qualifications

• Bachelors degree in design art marketing communications or equivalent professional experience
• 10 years in marketing including recent agency experience with meaningful leadership responsibility
• Demonstrated success leading and developing creative teams
• A portfolio showing strong conceptual thinking executional craft and strategic intent
• Ability to work through complexity ambiguity and evolving client needs
• Strong communication collaboration and presentation skills
• Experience evaluating implementing and using AI tools to improve creative workflows and production
• Ability to work in a hybrid environment with in-office presence three days per week in Minneapolis.
  • This role is not remote and relocation assistance is not provided.
• Working knowledge of Microsoft Office tools (Teams Excel Word PowerPoint)
• Working knowledge of Figma and modern creative collaboration tools

About SCHERMER

SCHERMER is a Minneapolis-based independent B2B marketing agency and a strategic partner to CMOs and GTM leaders at organizations including Best Buy Ads SAP Pearson Red Wing For Business Logitech Cargill and more. Our agency was named Association of National Advertisers Small B2B Agency of the Year (2025) and B2B Marketings #1 Rising Star (2025).

We are not a traditional advertising agency; our work focuses on go-to-market challenges and growth marketing initiatives where brand demand and sales must work together to create buyer-driven experiences. Our role goes beyond making campaignswe work closely with marketing leaders to set direction shape ideas and help bring programs to life in partnership with their teams.

SCHERMER offers a competitive salary and benefits package including health dental vision disability and life insurance a 401(k) with 100% match up to 4% generous PTO onsite parking stipend and professional development support. This hybrid role is based in Minneapolis with in-office collaboration TuesdayThursday and work-from-home Monday and Friday.This role is not remote and relocation assistance is not provided.

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