Salesforce Marketing Cloud Specialist

POSITION TITLE: Salesforce Marketing Cloud Specialist

REPORTS TO: Director IT Salesforce

SUPERVISION EXERCISED: None

LOCATION: New York NY (CSC) or Anywhere ADL has an office (East Coast preferred)

Grade/Class: Grade F Exempt Non-Union

ABOUT THE ORGANIZATION:

ADL is the leading anti-hate organization in the world. Founded in 1913 its timeless mission is to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today ADL continues to fight all forms of antisemitism and bias using innovation and partnerships to drive impact. A global leader in combating antisemitism countering extremism and battling bigotry wherever and whenever it happens ADL works to protect democracy and ensure a just and inclusive society for all.

PRIMARY FUNCTION:

The Salesforce Marketing Cloud Specialist is responsible for managing optimizing and supporting our Marketing Cloud platform to enhance marketing automation campaign performance and customer engagement across the organization. The ideal candidate will have strong expertise in Salesforce Marketing Cloud administration campaign execution data management and process optimization. This role includes providing end-user support training internal teams and cross-departmental power users collaborating with Salesforce Signature Success teams and working closely with business stakeholders to ensure accurate data efficient processes and effective use of the Marketing Cloud platform. The position plays a critical role in improving operational efficiency driving marketing effectiveness and enabling a seamless customer experience across all digital channels.

Primary:

• As part of the IT Department collaborate with Marketing to provide organization-wide Salesforce Marketing Cloud support including troubleshooting configuration and optimization of Email Studio Journey Builder Automation Studio Contact & Audience Builders.
• Lead the technical design build testing and deployment of multi-channel campaigns and complex customer journeys.
• Implement audience segmentation and manage data extensions using SQL Audience Builder and Salesforce CRM data to enable precise targeting and personalization.
• Implement personalization strategies using dynamic content and responsive email design.
• Ensure platform integrity compliance with CAN-SPAM GDPR and other relevant regulations and maintain data hygiene.
• Document workflows campaign configurations and processes to support team scalability and knowledge sharing.
• Analyze campaign performance and provide actionable insights to improve engagement conversion and ROI.
• Train and guide end users and a cross-departmental group of power users on platform features best practices and marketing automation processes.
• Collaborate with Salesforce Signature Success teams to implement advanced strategies platform improvements and optimization initiatives.
• Partner with business stakeholders to identify process improvements enhance data quality and ensure campaigns align with business goals.
• Stay current on Salesforce Marketing Cloud updates features and industry trends to drive innovation and continuous improvement.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties and ADL reserves the right to assign additional tasks as needed.

Skills:

• Advanced proficiency in Salesforce Marketing Cloud (Email Studio Journey Builder Automation Studio Contact & Audience Builders).
• Strong SQL and data management skills within Marketing Cloud.
• Proficiency with email development and dynamic content.
• Excellent communication training and collaboration skills for working with end users power users and cross-functional teams.
• Strong analytical and problem-solving abilities with experience translating data insights into actionable marketing strategies.
• Knowledge of digital marketing best practices personalization automation and campaign analytics.

Work Experience:

• 3 years of hands-on experience with Salesforce Marketing Cloud and digital marketing campaigns.
• Experience managing multiple projects and campaigns in a fast-paced environment.
• Experience of collaborating with Salesforce teams (including Signature Success) and business stakeholders.
• Experience working in an Agile Framework preferred.
• Experience in integrating Salesforce Marketing Cloud with third-party systems (API REST/SOAP) preferred.
• Experience leading training or mentoring end users and power users preferred.

Education:

• Bachelors degree in computer science or related field or equivalent professional experience
• Salesforce Marketing Cloud Certifications (Email Specialist Consultant Administrator) preferred.

Work Environment:

• ADL is a hybrid environment; this role may require 3 days in the office.

Compensation:

• This position has a salary range of $95000 to $108000. This salary range is reflective of a position based in New York New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position and since ADL has a location-based compensation structure there may be a different range for candidates in other locations.For an overview of our total rewards package please visit aims to create a working environment where every employee can thrive professionally. Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races religions nationalities genders LGBTQ individuals people with disabilities and veterans to apply. ADL is an equal opportunity employer. Recruitment hiring promotions and other terms conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age race creed religion color national origin sex sexual orientation gender expression marital status physical or mental disability veteran status or military status or in violation of any applicable Federal state or local laws.

  ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process please contact the People & Culture department at.

  ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act and all other applicable State Local and Federal laws.

  The information in this job description indicates the general nature and level of work expected of employees in this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities qualifications and objectives required of employees assigned to this job nor is it to be interpreted as a contract for employment.