Marketing & Sales Operations Consultant

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

OurAmericas Distribution & Service Division (ADSD) provides governance and administration of Cat dealers across the U.S. Canada and Latin America.

As the Marketing & Sales Operations Consultant you will be responsible for applying previous experience and knowledge of process improvement methodologies to improve dealer marketing and sales capabilities and overall customer experience. The Marketing & Sales Operations Consultant is a liaison between dealers customers and other Caterpillar personnel. The Marketing & Sales Operations Consultant is accountable for contributing to the identification analysis and resolution of marketing and sales distribution needs and problems in assigned discipline/district. The Marketing & Sales Operations Consultant performs complex analysis work identifies and resolves problems that are less tactical and more strategic in nature.

Additional Information:

• Location: Peoria IL (United States)
• Additional Location(s): Minneapolis MN (United States)
• Required Travel: Up to 50% (Domestic).
• Relocation Assistance Offered: Yes (Domestic).
• US Work Authorization Sponsorship Offered: None.

What You Will Do:

• Deliver on the best Customer Experience by focusing on continuous improvement of the following areas:
  • Lead Marketing and Sales differentiated capabilities with dealers.
  • Drive lead generation processes and lead response/closure rates with both traditional and digital marketing tools.
  • Advise Dealers on existing and potential customer experience gaps and recommend ways to improve experience through technology digital machine delivery customer onboarding etc.
  • Ensure dealers have a strong customer management process in place enabling clean data for Caterpillar and Dealer to leverage.
  • Consult with dealers on process improvement methods at branch levels focusing on driving new customer sales.
• Enable Prime Product and Services Revenue growth by focusing on the following key areas:
  • Develop robust sales funnels and lead management processes and deploy across the dealership with each industry segment and with industry partners.
  • Grow eCommerce revenue and customers by ensuring dealers have a strong go-to-market plan that includes sales teams and customer training incentive plans marketing promotions technical capabilities and resources in place.
  • Improve Dealer coverage by completing coverage assessments and advising dealers on opportunities to improve such as leveraging multiple sales channels ensuring opportunity is assigned and there are coverage quality metrics in place.
  • Develop strategies and plans to improve dealer sales effectiveness and identify opportunities to increase sales across prime and aftermarket.
• Lead key Caterpillar strategic initiatives such as:
  • Improve Machine Sales Participation ensuring dealers are correctly reporting sales activities and actively improving dealer participation including all tier levels and value propositions (GC etc.).
  • Deploy Retail Transformation on key dealer branches transforming the way dealers do business with retail customers.
• Other duties as assigned by Caterpillar management from time-to-time.

What You Have (Basic Requirements):

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Problem Solving: Knowledge of approaches tools techniques for recognizing anticipating and resolving organizational operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

What Will Set You Apart (Preferred Qualifications):

• Bachelors degree preferably in Business Marketing/Marketing Communications or Engineering.
• Previously demonstrated work experience with increasing levels of responsibility.
• Ability to work in a dealer/client facing role requiring strong interpersonal verbal and written communication skills.
• Demonstrated ability to work on increasingly more complex assignments and provide direction to lower-level representatives on various project assignments.

What You Will Get:

Through it allweareone team creating and delivering world-class components and solutions superior to the more about theCaterpillarExperience and why Its More Than a Job its a Career at Caterpillar.

About Caterpillar:

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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