Medical Representative
RoleBusiness Executive Non- Metro
DesignationBusiness Executive
Function Sales
DepartmentDomestic Sales
Reporting toArea Business Manager
Job GradeL1B
Direct Reportees NA
Indirect ReporteesNA
Role Objective: Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers
KEY RESPONSIBILITIES
Sales Management
Achieve and exceed assigned targets (AO) by generating new prescriptions & maintaining RCPA
Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
Analyse sales data across products services and customers using available dashboards
Leverage digital tools and collaborate with the Area Business Manager to integrate insights into sales planning
Update SVL/CVL to ensure all SVL HCPs are reached according to the assigned frequency
Update MTP/STP and prepare day wise coverage plan
Follow up with HCPs to achieve desired outcomes for incremental business from both in-clinic and out-clinic activities
Ensure conversion of non-core HCPs
Participate in JFW sessions review and cycle meetings
Submit timely reports in adherence to compliance requirements
Supply Chain Management
Conduct retail chemist prescription audits monitor business returns through networking and update relevant records
Coordinate with stockists by ensuring sufficient stock is available as per demand
Ensure liquidation of near-expiry products by managing stock effectively
People and Culture
Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
Participate in Learning and Development programmes
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with:Area Business Manager Regional Business Manager Zonal Business Manager Marketing
Nature of Interaction:Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy coordination synergy and sensitisation on IR matters
Type of Interaction: External
Interaction with: Healthcare Professionals / Carry and Forward Agents / Stockist / Chemists/ Other Stakeholders (Paramedics Purchase Officers/Head Nurse- Team Specific)
Nature of Interaction:Influence customers through detailed technical explanations of products
JOB REQUIREMENTS
Professional Experience and Relevant Skills
Must have minimum two years of experience in Pharma sales
Must possess excellent communication negotiation time management interpersonal skills proficiency in using CRM software and other relevant tools a basic understanding of sales and marketing principles adaptability and resilience to changing market conditions
Academic Qualifications & Certifications
Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma/Non-Science background
Functional Competency
Customer Orientation
Achievement Orientation
Planning & Execution
Effective Communication
Exhibits Grit
Collaboration
Adaptability
Integrity and Process Compliance
Required Experience:
IC