Senior Copywriter – Shark Beauty

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

Senior Copywriter Shark Beauty

Location

Needham MA or NYC - on site 3x a week

Role Summary

The Senior Copywriter will be a key voice within Shark Beautys consumer-centric product-led creative team. This role partners closely with Creative Product Development Engineering and Marketing to bring innovative beauty products to life through clear compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts this role ensures Shark Beauty products are always the herocelebrated for their performance innovation and consumer impact.

Youll thrive here if you love getting hands-on with products digging into consumer insights and translating technical innovation into inspiring easy-to-understand stories that resonate across every consumer touchpoint.

Key Responsibilities

• Develop creative concepts for new product launches including product naming manifestos campaign ideas and foundational voice and tone for new categories
• Create clear compelling copy across digital advertising retailer content email web and other consumer-facing touchpoints ensuring consistency and clarity across the funnel
• Write scripts for retailer brand and OTT video content translating complex product features into engaging consumer-friendly stories
• Get hands-on with Shark Beauty products to deeply understand features benefits and performance enabling authentic and credible storytelling
• Collaborate closely with Art Directors Designers Creative Ops and Project Managers from concept through execution
• Partner cross-functionally with Engineering Product Development Brand Marketing and Consumer Insights to ensure accuracy alignment and impact
• Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness
• Serve as a steward of the Shark Beauty brand voice helping define and maintain tone language and storytelling standards
• Bring strategic thinking creative problem-solving and flexibility to fast-paced highly iterative projects with tight timelines

Qualifications

Must-Haves

• 5 years of experience as a copywriter ideally within consumer products beauty lifestyle or technology-driven brands
• Bachelors degree in English Communications Linguistics Marketing or a related field
• Proven ability to write across multiple formats including digital advertising email web content and video scripts
• Strong experience translating technical or complex product features into clear consumer-first messaging
• Exceptional written and verbal communication skills with confidence presenting and defending creative decisions
• High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
• Strong time management skills with a track record of delivering high-quality work under pressure

Nice-to-Haves

• Experience within the beauty personal care or lifestyle technology space
• Familiarity with full-funnel creative development and go-to-market launches
• Experience collaborating within in-house creative teams or integrated agency environments
• Comfort working in highly iterative test-and-learn creative models

Core Competencies & Behaviors

• Consumer-obsessed mindset with a passion for product storytelling
• Entrepreneurial ownership-driven approach with a nothing-is-impossible attitude
• Collaborative partner who thrives in cross-functional environments
• Strategic thinker who balances creativity with business and performance goals
• Adaptable resilient and energized by fast-paced change

Tools & Capabilities

• Strong working knowledge of digital-first copywriting best practices
• Comfort collaborating within creative workflow tools and project management platforms
• Ability to quickly learn new product categories and technologies

Work Environment

This is a hybrid role with an expectation of 3 days per week onsite in our Needham MA office (or alignment with the New York City team as applicable).

What We Offer

SharkNinja offers competitive health benefits retirement plans paid time off employee stock purchase options wellness programs and generous product discounts. We invest deeply in learning and development through high-impact programs designed to fuel both personal and professional growth. When you join SharkNinja you become part of a bold collaborative and outrageously extraordinary community.

Our Culture

At SharkNinja we dont just raise the barwe push past it every day. Our Outrageously Extraordinary mindset challenges us to break boundaries move fast and deliver results others only imagine. If you thrive outside your swim lane and love building whats next youll feel right at home.

Diversity Equity & Inclusion

Diversity Equity and Inclusion are vital to SharkNinjas global success. We value every voice and are committed to creating an environment where all associates can bring their authentic selves to work grow their careers and make a meaningful impact. SharkNinja is proud to be an equal opportunity employer and will provide reasonable accommodations consistent with applicable laws.