Graduate Program, Collegiate & Field Marketing

Santa Monica, CA - USA

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

REGION FIELD MARKETING

Identify local behaviors passions communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product

Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives

Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders

Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution

Participate in field meetings to promote integration exchange learnings and success stories that enable field innovation

Support budget tracking resource planning and post-event recaps to gain exposure to how decisions are made in the field

Shadow Field Marketing Specialists and Managers in coaching training and performance conversations with Student Marketeers to build foundational people-leadership skills

COLLEGIATE MARKETING

Ideate and share best practices on how to bring the brand to life in the field by supporting activations and key moments such as the Off to College campaign and the Red Bull Wings Cup (a global gaming event)

Build and collect resources to best roll out key activations events and instructions sharing the learnings with regional teams

Work cross-functionally with the Region stakeholders to ensure 360-marketing activations through the fall semester

Assist in core Student Projects and be the liaison between the production partners and event teams

Recap projects and measure the success of the program to present to leaders and region teams

Collaborate with cross-functional teams creating processes and driving excellence in the Red Bull Wings Cup National Final (planning execution recap)

CONSUMER COLLECTING

Build trackers and dashboards to support action planning on the Sampling Program

Support the national business planning process by linking national strategy with locally relevant ideas

Foster cross-functional collaboration in the field by identifying synergies between Marketing and Sales initiatives with a focus on the collegiate sales universe

Connect with the consumer in the field conducting shadowing of the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product and consumption occasions

Work cross-functionally to support Brand Campaigns plans and executions in a regional level.

Qualifications :

Interest in field marketing brand activation and local community-based marketing

Organized detail-oriented and able to manage multiple projects at once

Willingness to learn through hands-on execution and feedback

Proven excellence in academic pursuits

A history of pursuing personal passions extra-curricular achievements

Strong verbal and written communication skills

Bachelors degree (completed before July 2026)

Relevant work or internship experience is a plus

Experience with Microsoft Office (Outlook PowerPoint Word Excel)

Fluent in English (written spoken); additional languages considered a plus

Additional Information :

The salary for this position is $73000.

Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

Employment Type :

Full-time

REGION FIELD MARKETING Identify local behaviors passions communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product Support the development and rollout of internal tools to measure the impact and success of Field Market...