Senior Associate, Mid-Funnel Marketing Strategy- Hybrid (McLean, Richmond, or NYC)

At Capital One were building a leading information-based technology company. Still founder-led Capital One is on a mission to help our customers succeed by bringing ingenuity simplicity and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

The Team

The Business Cards & Payments (BC&P) organization is committed to fueling the courageous entrepreneurial spirit thats at the heart of Americas business owners. We offer financial products and services for small business owners through corporate clients with the goal to pave the path for them to do more business. Weve built an organization that is focused on listening to and learning from the millions of customers we serve to make sure our products services and experiences work as hard as they do.

The BC&P Mid-Funnel Marketing team is a group of passionate entrepreneurial strategists focused on communicating the value of Capital Ones Small Business products and services to prospective and existing customers

The Role

This marketing role will be responsible for activating on our owned and earned strategies in order to support our broader GEO (generative engine optimization) initiatives. This includes working closely with our Enterprise Brand partners to build organic social marketing plans structure influencer campaigns and develop a consistent brand voice across multiple platforms. This person will partner closely with cross-functional teams across brand and product marketing acquisitions and performance marketing research and other stakeholders to activate marketing in unique and memorable ways.

Key Responsibilities:

• Become a subject matter expert on the role Organic Social plays in Capital One Businesses broader GEO objectives and how we can improve our position in AI search engines.

• Identify opportunities to create break-through marketing assets and content managing the entire process from ideation to creative briefing and production with internal and external creative partners.

• Work with agencies to define how why and where we show up on key platforms such as YouTube Reddit Meta and more.

• Uphold our Capital One Business tone of voice by sharing consistent and compelling stories about our business brand across multiple channels.

• Partner with our Enterprise Brand partners SEO/Content strategy team and Paid Mid-Funnel team to fuel integrated marketing campaigns.

• Work closely with internal creative teams and external agencies to bring business intent to life via marketing creative. Facilitate the end-to-end creative development and execution of marketing materials.

• Serve as the touchpoint within marketing to ensure an integrated experience for our customer business and brand for initiatives such as content marketing integrated digital and social engagement loyalty and advocacy and customer intelligence.

The Ideal Candidate:

Heres what youll need to be successful:

• Thrives on collaboration the opportunity to build in white space and the drive for results.

• High level of initiative and ownership ability to coordinate efforts across diverse functional groups.

• Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly.

• Succinct focused written and verbal communication skills.

• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations.

• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.

• Collaboration & Influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy.

• Results oriented: Focuses on driving impact in both the short and long term and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.

• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.

• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.

Basic Qualifications:

• Bachelors Degree or military experience

• At least 2 years of marketing or marketing strategy experience

Preferred Qualifications:

• Masters Degree in Marketing Business or Communications

• 3 years of Marketing experience or marketing strategy experience

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).