Lead Digital Marketing Specialist

Emersons 130 years of history have been filled with achievements and challenges that have driven innovative thinking and bold transformations molding us into the company we are today. By joining us as a Lead Digital Marketing Specialist you will play a pivotal role in accelerating the growth of our Professional Tools brands through data-driven multi-channel marketing programs that generate measurable demand and revenue impact. This role offers the opportunity to combine strategy creativity and analytics while collaborating cross-functionally to deliver high-performing campaigns and continuously elevate our digital marketing effectiveness.

If this sounds like a perfect fit for you apply now and join our team in Mandaluyong City Philippines!

In This Role Your Responsibilities Will Be:

• Develop and execute integrated multi-channel digital marketing strategies that drive brand awareness qualified lead generation and revenue growth for Professional Tools brands.
• Plan launch and optimize campaigns across paid media organic social email marketing SEO and content marketing to maximize reach engagement and conversions.
• Manage and continuously improve lead management processes within the CRM system ensuring accurate lead capture routing tracking and follow-up in collaboration with sales teams.
• Create and oversee high-quality marketing content and visual assets aligned with brand guidelines campaign objectives and target audience needs.
• Monitor campaign performance and audience behavior using analytics tools translating data into actionable insights and optimization plans.
• Collaborate closely with regional product and sales teams as well as external agencies and vendors to ensure marketing initiatives are aligned integrated and delivered on time.
• Prepare regular performance reports highlighting key metrics insights and recommendations to support data-driven decision-making and continuous improvement.

Who You Are:

You take initiative and act with urgency readily stepping in to solve problems and move projects forward with minimal supervision. You consistently focus on outcomes setting ambitious goals and delivering measurable results that contribute to business growth. You communicate ideas clearly and effectively across formats and audiences ensuring alignment engagement and shared understanding among stakeholders end users and customers. You build strong cooperative relationships and work seamlessly across teams functions and external partners to achieve common objectives. You quickly adopt and leverage digital tools platforms and marketing technologies to improve efficiency insight generation and campaign performance.

For This Role You Will Need:

• Bachelors degree in Marketing Advertising Communications or a related field.

• Minimum 3 years of experience in digital marketing with proven hands-on experience managing multi-channel campaigns (paid media SEO email and content marketing).

• Demonstrated experience in lead generation and performance marketing including campaign tracking conversion optimization and marketing analytics.

• Proficiency in using digital marketing tools and platforms such asGoogle Ads Meta Ads Manager Google Analytics and email marketing platforms (preferably Eloqua) and web analytics tools (Google Analytics).

• Strong content and communication skills with the ability to develop marketing materials and messaging that resonate with both technical and non-technical audiences.

Preferred Qualifications that Set You Apart:

• Experience in industrial construction or professional tools products is preferred.

• Background working with B2B audiences distributors or channel marketing programs is a plus.

• Experience collaborating with marketing agencies and video production houses is an advantage.

• Basic skills in graphic design video editing or visual content creation tools are a plus.

Our Culture & Commitment to You

At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans a variety of medical insurance plans Employee Assistance Program employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.

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