Marketing Specialist
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description: Marketing Virtual Assistant
Role Overview
We are looking for a Marketing Virtual Assistant to support a U.S.-based pest control company. This role is execution-heavy and focuses on actual marketing activities not just content posting. The successful candidate will own various responsibilities including:
- Creating engaging social media content to enhance brand visibility.
- Supporting lead generation efforts.
- Building and executing cross-sell campaigns for existing customers.
- Re-engaging old and lost customers.
- Designing and managing lead-nurture workflows across multiple channels.
Core Responsibilities
The candidate must possess capabilities in the following areas:
Social Media Content & Engagement
- Create original engaging posts with graphics and captions.
- Understand engagement tactics including CTAs comments polls stories and reels.
- Experience posting on platforms like Facebook and Instagram (Bonus for Google Business Profile and TikTok).
- Explain WHY a post would drive engagement beyond just how to design it.
Lead Generation Support
- Create or support lead magnets promotional posts and simple offers (discounts free inspections seasonal promotions).
- Familiarity with landing pages lead forms and basic ad support (copy or creative).
- Understand how social traffic turns into leads.
Cross-Sell Campaigns
- Market additional services to current customers such as mosquito and termite treatments rodent control and seasonal upgrades.
- Create and segment promotional messaging for email or SMS campaigns.
Re-Engagement Campaigns
- Understand win-back campaigns and We miss you messaging.
- Utilize channels like email SMS and social remarketing content.
Lead Nurture Workflows
- Map out workflows and understand multi-touch follow-ups (immediate response short-term follow-up long-term nurturing).
- Examples include follow-up sequences based on leads and quotes not booked.
- Experience with CRMs automation tools or marketing platforms is essential.
Required Tools & Experience
Recruiters will prioritize candidates with experience in the following:
- Marketing / Automation Tools: GoHighLevel (huge plus) HubSpot ActiveCampaign Mailchimp ClickFunnels Zapier.
- Design & Content Tools: Canva (required) CapCut or other video editing tools (bonus).
- CRM / Data Handling: Tagging and segmentation list management tracking lead sources.
Pest Control / Home Services Experience
Strong preference for candidates who have prior experience in:
- Pest control companies.
- Home services such as HVAC plumbing roofing and lawn care.
- If no specific pest experience candidates must demonstrate the ability to quickly learn the industry.
Soft Skills & Traits
Ideal candidates will possess the following traits:
- Strategic thinkers not just task doers.
- Organized and process-driven.
- Strong written English skills for marketing copy.
- Data-aware with an understanding of open rates CTRs and conversions.
- Comfortable building systems and workflows.
- Goal-oriented regarding leads bookings and revenue.
Interview Screening Questions
Recruiters should ask candidates at least 3-5 of the following questions:
- Can you walk me through a social media post you created that generated strong engagement Why did it work
- Have you helped generate leads through social media or email campaigns Explain how.
- What is a lead nurture workflow and how would you structure one for a service business
- Have you ever worked with current customers to promote additional services
- What tools have you used to automate follow-ups or campaigns
- How do you track whether a marketing campaign is successful
Ideal Candidate Summary
We are looking for a Marketing-focused VA who:
- Has strong content and copy skills.
- Understands lead flow and follow-up processes.
- Has experience with campaigns and automation.
- Is comfortable supporting revenue-driven marketing efforts.
- Bonus: Pest control or home services experience.
If you meet these qualifications and are passionate about supporting growth in the pest control industry we encourage you to apply!
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
