Senior Marketing Specialist

Vadodara - India

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

The Senior Marketing Specialist at Linde Engineering India plays a key role in shaping and executing the global marketing agenda. The role involves driving strategic marketing initiatives enhancing brand presence across international markets and supporting global stakeholders with integrated marketing digital and communication solutions.

Key Responsibilities

Plan and execute a global marketing communication strategy and plan in collaboration with regional teams
Plan annual fairs/events/conference strategy and manage Lindes participation in key global trade fairs
Guide and support global product owning units and regional organizational units in their communication and marketing activities with customers
Develop and execute content strategies for lead generationtargeted marketing campaigns across multiple media channels
Proven ability to create SEO-optimized content that balances reader engagement with search engine visibility
Manage and update the content on the global website
Manage and optimize the sales funnel using Salesforce working closely with Sales on lead tracking and conversion

Analyze performance using Google Analytics Pardot LinkedIn analytics and Sales/customer feedback

Key Competencies

Capable of working with the management and global stakeholders
Skilled in collaborating with technical experts
Strong capability in managing complexity across regions and functions

Conceptual and/or operational knowledge of marketing automation is a plus
Editorial skills for production of all kinds of communication formats: videos podcasts events texts