Head of Marketing UK (maternity cover)

To you a Marketing dashboard is like a piano score was to Beethoven. And who is that getting themselves in the backseat of the car to join a sales call You of course! You care just as much about nurturing existing customers as you do about winning new ones. You can call a key partner in the morning plan our next customer event before lunch and finish off the day tweaking your latest campaign.

See that person in the bathroom mirror every morning Excellent.

Were looking for a senior UK marketing lead - a hands-on commercial operator who thrives at the intersection of marketing sales partnerships and customer marketing. Your mission is to ensure that as many British nursery owners and managers as possible know that Famly is the only platform worth using to run their business - and that existing customers continue to see feel and get value from Famly every single day.

And who are Famly Were on a mission to close the collaboration gap in early childhood. So were building the worlds most collaborative Early Childhood Platform - a software platform for the adults in a young childs life to connect share their workload and learn about early childhood. Basically Famly makes life easier for educators and families so that they can get back to what matters.

By driving and executing our UK marketing priorities youll operate in a market where Famly is already the dominant player with almost 30% of nurseries using our platform. Youll be collaborating closely with the sales customer success and product teams to drive awareness and growth while deepening customer relationships and supporting engagement retention and expansion.

The role will initially be a maternity cover for Head of UK Marketing with the strong possibility to transition into a permanent position elsewhere in the Famly marketing org once the Head of UK Marketing returns from maternity leave.

Were looking for someone ideally based in London.

What youll be doing:

• Translate UK business goals into clear marketing priorities and campaigns that drive awareness leads adoption and retention

• Develop and execute the UK marketing strategy across acquisition customer marketing and local presence

• Work closely with Sales and Customer Success to align marketing with the full customer lifecycle

• Support customer communication education and engagement initiatives in collaboration with our global customer marketing efforts

• Support our global Brand Director in understanding and implementing positioning and messaging

• Collaborate with our centralised revenue team to improve funnel efficiency and customer value

• Understand what makes UK nursery owners and directors tick

• Develop and manage marketing relationships with key industry experts and partners

• Support the planning of events partnerships local campaigns and community efforts.

• Ideate and help support campaigns together with our global brand team

• Collaborate with a team of 15 creative and digital marketing specialists

• Act as the voice of the UK market in global planning bringing customer insight market trends and feedback into the room

Youll thrive in this role if you:

• Have experience leading marketing at a nursery group or early childhood supplier

OR

• Have 5 years owning and executing field marketing and local marketing initiatives in close collaboration with sales teams

• Understand SaaS and its general GTM model

• Have proven experience in significantly generating revenue for the business

• Comfortable working with hubspot GA4 Clarity Webflow performance marketing channel analysis

• Have experience building demand gen and lifecycle strategies allocating budgets and running experiments

• Enjoy working closely with Sales and Customer Success translating real customer needs into marketing action

• Consider yourself proactive - good at remembering to loop back on tasks and spotting problems.

• Have a massive bias for action.

• Youre good at context switching preferring to work on lots of different things at once.

• You happily change your mind with new information.

• You give a damn about early childhood and want to give a better start to life to millions of children.

• Youre comfortable being the most senior marketing presence in a market without needing a big team or heavy structure around you

While wed love someone who has experience in the arena doing this type of work we appreciate that everyone brings something unique. If you dont tick every box above never mind - apply anyway. Wed still love to read your application.

And who are Famly

Youre probably wondering at this stage and Famly are... Well it all began when our co-founder Henriks daughter was ready to start at kindergarten. He couldnt believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper parent books they exchanged once a month just werent cutting it. Together with his friend our co-founder and CEO Anders they set about solving that.

These days the 180 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather making it easier for the 9000 nurseries who use Famly every day to that on our behalf.

We do it with the worlds first Early Childhood Platform software that brings over a million parents closer to their childs day while theyre away from them. We also make financial pedagogical and planning tools for more than 100 000 early years professionals in the UK US Germany and 15 other countries saving them hours and reducing their admin stress.

Ultimately that gives them more time and headspace for the little ones that really matter.

The interview process looks like:

• Interview with a People Partner

• Logical test

• Interview with our CMO and current head of UK Marketing

• Case assignment

• Presentation of the case and interview with the hiring committee consisting of

  • UK General Manager

  • Director of Revenue Marketing

  • Senior Director of Brand and Comms

Youll love working here because:

• We offer a competitive pension private health insurance and paid maternity/paternity leave.

• A clear career framework and coaching to make sure youre growing a $1000 personal development budget and a Well buy you any book you want policy.

• Were all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.

• One of our key beliefs to make your colleagues shine is all about breaking down silos celebrating one another and staying connected across departments offices and oceans.

• We like to give a lot of ownership both in terms of responsibility and freedom to try new challenging tasks.

• Top-notch work equipment (including noise cancelling headphones for those focus periods!).

• A great team building a great culture together in person 4 days a week.

Were looking to fill the position as soon as possible so get your application in today by sending us:

• Your CV and

• A cover letter covering what speaks to you about the role and what you can bring - in any form you like (written or told)

We look forward to hearing from you!

Famly is committed to creating a more diverse equal and inclusive workforce building teams that represent a variety of backgrounds perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.